Homeowners often imagine getting rich in their sleep when they dream of being a landlord.
Then, once they start, it’s much more work than they expected and not the easy cashflow they were hoping for.
You can prove to these landlords that selling will make their lives easier. I’ll show you exactly how to do that.
Think about landlords that are just about to give up and get out of that business. They bought a rental property. They thought it would be easy. They thought they’d get rich.
But managing a rental is tough — a lot tougher than most people think. Landlords notice prices in the housing market are going up. They realize they could sell and make money — sometimes big money.
Being a landlord can be a real hassle.
Landlords have to spend so much time and money dealing with tenants, collecting rent, handling repairs — or hiring people to take care of them — as well as handling turnovers, maintenance, repairs, advertising, etc.
And that doesn’t even include searching for tenants.
The tenant search can be a huge undertaking. Unless landlords have a long-term tenant, things like showings, lease negotiations and insurance policies take large amounts of time and will each time a tenant moves out.
How do you get rental homeowners to respond to you?
Be the first agent to reach out to them.
According to the National Association of Realtors®, 67% of vacant home sellers said they only interviewed one Realtor before they listed their houses.
Find these rental property owners and be the first agent to contact them.
Why Use Books?
Books are a way to introduce yourself to a lead before you talk any business. They allow you to practice what I call “warm calling,” which I consider the best way to prospect any leads.
Say you’ve found some leads on the MLS or AgentPro. How do you build a relationship with them? How do you approach them?
Naturally, you’d think to cold call them, right?