Move on Up with Move-Up Buyers and Sellers – Chapter 2

Move on Up with Move-Up Buyers and Sellers – Chapter 2 2018-12-17T21:53:33+00:00

How To Find Move-Up Sellers

I used a data collection site called Melissa Data to collect leads in this niche.

To the right of the page, click the link that says “Create an account now”. Create a free account, and verify your account with the confirmation email they send you.

Once you’re registered, you can sign in and begin putting together your list.

Under the “Products” tab, select the option that says “Sales Leads & Mailing Lists.”

On the next page, select the option for “Property Owners.”

Then, click the link that says “Build List Now.”

On the next page, click the blue button that says “Create a New Property Owner List.”

As I built my list, I used the following options:

  • Geography
    • Zip Code: 80920
  • Property
    • Property Type: Single Family Residence; Condominium; Apartment; Duplex/Triplex/Quadplex
    • Bedroom + Bathroom: 1-3 beds, 1-2 baths
    • Square Footage: Max 2,000 square feet
    • Last Sale Date: From 1/1/2008 to 1/1/2011
  • Absentee/Owner Type
    • Absentee/Owner Occupied: Owner Occupied
  • Demographic
    • Household age: 25-34 years old; 35-44 years old

After each of the above selections, be sure to click the button that says “Add filter.” This applies your selections to your final list criteria.

For this particular zip code, I was able to collect 89 records. You can also expand your search area by searching for a particular radius or a full county.

Once you’ve made all of your specifications, name your list and click the yellow box that says “Purchase” under the green section to the right that says “Job Summary.”

This will take you to the final confirmation and payment page. This particular list cost me $12.02. (There is a minimum order of $50, so you may want to expand your search area or collect other leads at this time.)

You can choose to download your list in a number of formats — I chose an Excel spreadsheet.

Once I finalized my transaction, I was immediately given a link to download my data. You’ll also receive an email to download your data within about 20 minutes.

If you want to verify the ages of the property owners you’ve pulled, you can enter their names into Intelius.com. You can also search Trulia.com to see when the home they own was last sold, and for how much.

Why did I choose these specs?

Because we know that sellers typically live in their homes for 10 years before selling, I chose a range of 7-10 years from the last sale date. You can adjust this range depending on your area and your previous experiences working with Move-Up Buyers or Sellers.

I also chose the household age as between 25-44 because this is the most likely group of sellers to be upsizing. Yes, most of the younger people in this range will have just bought their first homes, but filtering the last sale date between 7-10 years ago, you should eliminate the youngest sellers.

According to NAR®, buyers ages 35 to 44 bought the most expensive trade-ups this year. They usually traded up to a home that was $90,000 more expensive than the home they sold. Buyers 44 years and younger also typically purchased a home 600 square feet larger than their previous residence.

I also chose the household age as between 25-44 because this is the most likely group of sellers to be upsizing. Yes, most of the younger people in this range will have just bought their first homes, but filtering the last sale date between 7-10 years ago, you should eliminate the youngest sellers.

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