In-Depth Guide To Advertise and Promote Your Listings – Chapter 6

In-Depth Guide To Advertise and Promote Your Listings – Chapter 6 2018-04-03T14:53:05+00:00

Aerial Photography and Drones

Aerial photography is the most impressive photography to obtain of any home. Having angles that seem impossible to reach show the high value of the home. Instead of just taking a photo of the front of your house, spend time and money was getting virtual cinematographic pictures of your home and make it seem more suiting to a buyer’s dream home.

Drone photography is the next big thing in the real estate market, so don’t fail to go above and beyond. Photography drones were legalized in the world of real estate photography as early as 2015, making it cutting edge to buyers. Many drones can be purchased for fairly inexpensive prices.

It’s pretty close to just being the norm. Most real estate agents have drones and they’re utilizing them. They’re putting the photos on the MLS and it’s a huge selling point to a buyer. Everybody wants to know what is around a home before they purchase it. How close the neighbors are, how close a retention pond is, how close the beach is, and stuff like that, so it’s very, very important.

Start With a Flight Class

Not only will you have your drone fully figured out after you complete the class, it will also prep you for any safety concerns that might arise.

Flying in a small area or even around people can always cause some type of a risk. Once you’re really comfortable flying in these types of spaces, it’ll just make your listing presentations and actual listings so much more appealing.

Know the Regulations

This goes along with taking the class, but it’s still important to know your exact regulations when it comes to using a drone. You can find the regulations right here on the FAA’s website.

You are only allowed to fly during the day and it must always be in your visible range. There are a few restricted zones that allow no flying at all time and there is a height and speed limit as well.

Get the Outside and Inside of the Home Ready

An obvious step, but an important one regardless. Make sure the home is fully staged and looking as appealing as possible. There are a few things you can do for the outside of the house that will differ from regular staging.

First, turn off all of the interior lights. Then water the driveway and the sidewalk so it stands out better. Make sure that all cars or vehicles are removed from your driveway and your car is nowhere near the house.

It may seem tough to shoot the interior of the home, but it holds a lot of value. Giving an aerial view and tour of the home’s features stands out compared to a handheld walkthrough at times. Stage the home with attention to detail.

Make sure all fans and air conditioning are turned off.

Plan Your Shoot

Research the area beforehand. You need to know what aerial shots or landmarks to include. For example, how close a house is to the beach or some water. Or near a popular area downtown.

Ask your client if they want anything specific to be included such as golf courses, parks or anything else. On the flip side, ask them if there’s anything that they want left out. They probably don’t want industrial structures or cell towers to stand out.

Choosing the proper time to do the shoot is massively important. You need the sun to light up the home, but not to an extreme level. It’s going to be different for different areas and landscapes. A beachfront property is going to need to be shot a different time than a property near a bunch of trees.

You should want 10 seconds or so of smooth video at a time. Higher frame rates will allow you to slow shots down even more without losing the smoothness of the video. Plan out the best routes around what you want as well, to make sure you get the best out of your battery.

Master Your Post Production

This is where you can make up any problems you had with color or distortion problems you may have. Final Cut Pro or Adobe Premiere Pro are going to be your most detailed programs to really improve your video.

Transitions are important and so is background music or voice overs.

If you don’t want to do drones, don’t feel comfortable flying a drone around somebody’s house or it’s not in your budget, you can do aerial photography without drones. There is a completely free way of doing this. You can do it with Google Maps and the Earth View. Zoom in on people’s homes and you can show the homes that are around it.

It’s a very, very cost effective method as it’s completely free. It just takes a little bit of time and a little bit of editing. Grab a screenshot of your screen on your computer and edit it.

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Chapter 7