Another thing that’s very important is to emphasize where the home is located. Location is a huge selling point in real estate these days, and you’ll want to make sure that you describe how far it is from main attractions. If it’s close to beaches, nature parks, malls, schools, etc. put those details in there.
Mention if you can ride, bike or walk. If there’s bus transportation or a subway. How far it is to the schools? I would suggest to put the rating of the schools. If there are good schools in the area, put that in the description. Mention that it’s in a good school zone and stuff like that. Make sure you put all of that in the description and definitely emphasize on the location, it’s very important. Those are huge selling points, especially for people that have families.
Another tip is to use brand names. If there’s a West Elm chandelier in their home, or if they have Frigidaire appliances, mention it. When touring the home, make sure you make a list of the brand names in it so when you are sending this information to your copywriter, you can send them these name brands and tell them to include them in the description of the home.
Instead of just saying “all wood cabinet,” say “an all wood IKEA kitchen”.
Check out this example description:
“Living is easy in this impressive, generously spacious residence with Delta views and access. The open floor plan encompasses four spacious bedrooms with plenty of room for study, sleep and storage, four and a half luxurious bathrooms, and a sleek and stylish gourmet kitchen that flows through to the dining room. The expansive living room opens up to a spacious rear patio with pool, spa and private boat dock on San Joaquin Delta. The master bedroom, complete with walk-in closet and en-suite ensures parents have a private space where they can enjoy the Delta views on their private balcony. Perfect for anyone, this home is ideally positioned to enjoy summers on the Delta. Truly resort style living in Brookside Country Club Estates.”