This is one of the best methods to use. Something like “find the true value of your home, for free”. Have them enter their address into the squeeze page the ad will take them to.
After that, they put in their email or phone number and then it’s up to you to get back to them as soon as you can.
You set the page up to text or email you automatically. Why’s it so important to get an automated text immediately so you can follow up fast?
And then each 5 minutes you wait, the more your chance decreases. If you can’t call them have someone or a secretary call them and set up another appointment to meet them.
But many visitors won’t put in any information past their address, so there are two things that help us out here. First they get a pixel from the ad, that makes it easier to contact them or push pages their way.
Second, you have their address, so send them a letter attempting to set up a meeting to properly evaluate their home. We even have scripted letters already in our member site for that. If you get their phone number through the site, call them and say the same thing.
To give the most accurate value possible, you need to see the home in person.
Not everything will turn out to be a solid lead, just like anything else, but it is one of the easiest ways, thanks to Facebook, one of the biggest databases of information in the country.