When we think of success, we tend to think of certain individuals: Bill Gates, Beyoncé, Steven Spielberg, Meryl Streep. We think of these people as the pinnacle of the American Dream, climbing their way to success through nothing but sheer will and raw talent. But what we don’t tend to consider is that none of
Buying and selling properties is just one part of your work as a real estate agent. The lion’s share of your working day should be devoted to mining for leads and listings. We know, searching for clients isn’t the exciting part of real estate. But spreading your name as the go-to agent is the lifeblood
The internet and social media is an ever-changing platform and the way to market yourself as a realtor and your listings follow that path on social media. Video continues to be more important than ever. 73 percent homeowners are more likely to list with an agent who does video marketing. Videos have taken over Facebook. They
Snapchat is not like any other forms of social media that you have. The most important thing that your followers can do on a page is to interact with you. If you have 10,000 likes on Facebook, but only get 20-30 clicks or views on anything you posts, all those likes mean nothing. Snapchat is
Running ads and prospecting on social media needs to be a giant part of any agent's marketing plan, but there are a whole lot of situations where email marketing may serve you better. Email targeting and marketing is a different animal than running Facebook ads and has a lot of benefits. On Facebook running an ad
A part of your online presence (and a huge part), is conveying your life throughout different social media platforms. You need to let your clients and prospects see what your personal life is like, and what you are all about. A good way to do it is to have your personal account and then your
It's well documented how important keeping up with your online presence is. Your personal website, your email and your social media all play such a big role, looking outdated in any of them will put you behind. A lot more goes into than you might think. It's more than just your picture, posts and your
Who's the fastest growing demographic on Facebook? Older People. Who buys the most houses? You guessed it. Older People. It's not hard to see why Facebook is so appealing to capture your leads. Ages 65 and up saw the largest increase in 2015, with 55 to 64-year-old users having the next biggest jump in users.