When I first started out in real estate, I didn’t understand how to build business relationships. If you told me, “Ben, go out and get the relocation buyers that are moving to Lake City, Fla., and get them to buy a house from you,” I never would have known how to do that. It just wasn’t a
"I really don't like cold-calling people because I don't like to be cold-called." Jessica found that using the books was a much warmer approach. "You're truly equipping people with information that they need to know, that they need to understand, in order to successfully sell their home and for top dollar." Listen to her story here,
As real estate agents, our jobs never truly stop. We’re at the beck and call of our clients 24/7. Sometimes, it’s difficult to distinguish where our personal lives begin and our work lives end. And a lot of the time, they intertwine. When you’re always on top of your game, you run the risk of
Want more clients? Of course, you do. We're guessing that's the number one reason you decided to become a Smart Agents member. Part of our book ordering process includes writing a biography. Have you added yours? What does your bio say about you? Why Your Author Bio Is So Important Many agents don’t give much
First impressions count — a lot! — when it comes to choosing a real estate agent. Sure, sales stats matter, and references from friends and family are key. But everything about an agent broadcasts their personal brand — the car they drive, the clothes they wear, how they wear their hair, even the shoes they
"I think this will just again solidify that, you know, 'Hey, I know what I'm talking about. I wrote this book.'" Jim has been receiving a couple referrals a year from a local attorney. He plans to use the Divorce Book to get even more listings in this untapped niche! "I had to get kind
An interoffice message pops up on your screen. The tagline reads: "1-Year Celebration!" An invitation is extended to everyone for cake in the break room. One year ago, you walked into the office for your first day on the job. You were eager to sell houses. Boy, did you have a lot to learn. If
While there are, of course, exceptions to every rule, the fact is that there are a lot of unscrupulous flippers out there. Some hide things like structural issues, mold, and faulty wiring — practically Darth Vader-level stuff. Many of them give a bad name to the real estate business — but the good news is,
"I was kind of leery at first, but I have to tell you that it makes such a world of difference." Like many of our members, Jacque was skeptical when she first ordered her books. But her doubts disappeared when she started seeing results. "I can't believe that I'm able to share a testimonial that's
