listings

Don’t Mess Up First Impressions With a Real Estate Lead

First impressions are everything. We all know this though. For agents, they're even more important and tougher. Most agents sound the same to an owner. Or they're easy to see through and turn off the owner. Think of used-car salesmen. Most of them just hammer away about having the lowest prices. One of them broke

September 8th, 2017|Categories: Prospecting|Tags: , , , |

Case Study: Member Gets Listings Then New Job

This week Ben spoke with one of our members, Wilton. It's the second interview he's had with us and he used the books to dramatically impact his entire career. In the interview they went over: How he dad multiple listings with the books. Used them to help owners - this made him stand out and

September 8th, 2017|Categories: Leads, Members|Tags: , , , |

Case Study: Realtor Gets Listing from Dentist Waiting Room

For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How

August 31st, 2017|Categories: Leads, Marketing and Advertising, Members|Tags: , , , , , |

Overcoming Expired Owner Objections: Won’t Lower Listing Price

You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of

August 31st, 2017|Categories: Expireds, Prospecting|Tags: , , , , , |

5 Listings in 4 Days

This week I spoke with Tim for the third time. Last time we checked in on him, he was consistently getting listings with his books. The week before I talked to him was crazy for him. He signed five listings in a span of four days. He's also won over 25 listings in 2017 with the books.

August 28th, 2017|Categories: Agents, Members, Prospecting|Tags: , , , |

The Secret of the #1 Real Estate Team in the Country

There is a real estate team in America that is the number one team according to Real Trends Magazine. They've been one of the top teams for the last five years. This team has a secret advantage over their competition. Their secret isn't that they're the best salespeople. In fact, they're not incredible salesmen. Their

August 2nd, 2017|Categories: Agents, Prospecting|Tags: , , |

Why I Never Tell Sellers I’ll Bring Them a Buyer

Should you tell sellers or potential clients you have a buyer? Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy. In fact, some agents will call sellers and tell them that they might have a buyer interested in their house. They will

July 27th, 2017|Categories: Client Relations, Prospecting|Tags: , |

Real Estate Words to Avoid In Your Marketing

When people read your listings, website or any other marketing material, it's a reflection and extension of your brand. Standing out can go both ways. First impressions mean everything. Seeing photos or words from a brand influences a personal opinion of someone, even before a first meeting. And then it affects their first fully formed opinion of

July 20th, 2017|Categories: Marketing and Advertising|Tags: , , |

The Best Realtors Plan Out Their Day

What's the one thing that successful realtors have in common? They know what they are going to do heading into each day, and for how long. They don't get sidetracked during the day. Distractions are a minimum. If you stick with your plan/schedule, you will be able to focus on the things that move your business

July 13th, 2017|Categories: Agents|Tags: , , , |

How Tim Got 8 Listings in 4 Months – Using Books

We just talked to Tim in California. He’s gotten 8 listings in the last 4 months from the real estate books. The books have helped Tim get better results from every part of his business: He’s listing more Expireds because they remember him as the agent that sent them the book. He’s winning more of

July 11th, 2017|Categories: Members, Prospecting|Tags: , , , |

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This book is my "mini-salesperson" and it gets me more listings without cold calling!