Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States. That’s about one real estate agent for every 120 Americans. Pretty cool, huh? But that also means there's a ton of competition. Agents need to find a way to stand out in the crowd. If you
Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers. But, you can’t throw up a blog every few months and expect to see results. A successful blog is the result of knowledge and commitment. Here are eight ways to make your blog
The internet and social media is an ever-changing platform and the way to market yourself as a realtor and your listings follow that path on social media. Video continues to be more important than ever. 73 percent homeowners are more likely to list with an agent who does video marketing. Videos have taken over Facebook. They
Ever seen an ad or a website that promises thousands of Facebook for 20 bucks or so? Or a “like exchange” group? They're free, just go like everyone's pages. Even asking all your family and friends to like your page is part of this. These things destroy your Facebook page. They completely ruin it. How can you
Facebook offers the chance to reach some of the biggest online audiences. Not only that, but you can reach custom targeted audiences in very simple ways. Every realtor or agent will have a few Facebook ads that turn out to be duds and don't bring in leads. There could be a lot of reasons why you aren’t
A part of your online presence (and a huge part), is conveying your life throughout different social media platforms. You need to let your clients and prospects see what your personal life is like, and what you are all about. A good way to do it is to have your personal account and then your
It's well documented how important keeping up with your online presence is. Your personal website, your email and your social media all play such a big role, looking outdated in any of them will put you behind. A lot more goes into than you might think. It's more than just your picture, posts and your
Who's the fastest growing demographic on Facebook? Older People. Who buys the most houses? You guessed it. Older People. It's not hard to see why Facebook is so appealing to capture your leads. Ages 65 and up saw the largest increase in 2015, with 55 to 64-year-old users having the next biggest jump in users.