You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of
I interview Gina, who is her husbands assistant. He's been using the My Books program to target expireds. Here is what we go over in the interview: The owner listed with his friend. Was sent his book and kept it for a year. He now wants to work with Rusty. They mail out manilla envelopes to
Reaching out to leads is a delicate process. Especially expireds. It's something we mention on Smart Agents a lot. These expired owners get bombarded by realtor's calls. You even see news stories from time to time about agents getting hundreds of calls in a short span. Deborah says she listed her home months ago, but
What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he
This week we spoke with Chris, an experinced realtor. He's currently having success with the books, especially in the expired market. He's listing 4-5 homes a month with them. In this interview he touches upon: He sends 80 books month to leads. Competed with the top team in the area for an Expired and got the listing.
Here's how to figure out the expired approach that works the best for you. There are a lot of different approaches. You can cold call. We don’t recommend it. But, it’s an option. You can leave voicemails. You can send them a text message. You can mail them a letter. We’ve done a lot of
They’ve already “been there, done that", you’ve got to do something different to stand out! Why Expireds? Expired Listings. One of the most obvious niches of real estate, yet also one of the most despised. Why? Simply put, expired listings represent failure. Failure to sell. The reasons are many, but blame typically falls on the