clients

Overcoming Expired Owner Objections: Won’t Lower Listing Price

You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of

August 31st, 2017|Categories: Expireds, Prospecting|Tags: , , , , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

Through the Eyes of an Expired Owner

What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he

June 13th, 2017|Categories: Agents, Expireds|Tags: , , , |

Seller Cancels Listing Appointments with Other Agents After Getting Agent’s Book

This week we spoke to Tim from California. He is a new member but has already had success.  We discuss: How he beat out 3 other agents for a listing. He was able to get a listing within two weeks of this implementing this. Now clients want to list with him. This has even secured

February 15th, 2017|Categories: Agents|Tags: , , , |

Smart Agent, Foolish Agent

Many people think the key to success is working harder and working more hours. But we don’t agree. At Smart Agents, we agree with Abraham Lincoln when he said, “Give me six hours to chop down a tree and I will spend four sharpening the axe."  Marketing yourself (and your listings) is a never ending challenge.

February 13th, 2017|Categories: Agents|Tags: , , |

How to Get More Real Estate Referrals and Be a Happy Agent

What’s the key to happiness in real estate? Quality customers that you enjoy working with. How do you find these quality customers? They’re in your past customers and sphere of influence. Or, they know your past customers and sphere of influence. There is an agent in our area. She's been in business for 5 years

February 6th, 2017|Categories: Client Relations|Tags: , , , , , |

The Easiest Way To Increase Your Listing Presentation Conversion

This is the number one thing you need to do to dramatically boost your listing presentation conversion. It’s not that complicated. But, hardly anyone every does this. It’s not that complicated. But, hardly anyone every does this. Prove that not all agents are the same. Here's an example. I know of a guy who is extremely

February 2nd, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , |

Increasing Your Response Rates

Having a good line of communication with your prospects or clients depends on their responses. Very few will respond to straight up attempts to land their sale or refer you to their friend. Conversion is trying to force people onto your time schedule, which is not very appealing to the person on the other end. If

November 28th, 2016|Categories: Client Relations|Tags: , , |

Thanksgiving Marketing For Agents

Thanksgiving is a great opportunity for some holiday marketing. This is the perfect opportunity to say “Thank you!” to your clients and to show yourself in the community to anyone else. Sending a Postcards or Letters The effort you put into making a Thanksgiving card and sending it will go a long way with your real

November 21st, 2016|Categories: Marketing and Advertising|Tags: , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!