clients

Halloween Real Estate Marketing Ideas

Fall and winter are underrated times for sellers to put their homes on the market. Halloween is an excellent opportunity to appeal to these sellers - since they could be literally walking up to your door. There are a lot of times during this Halloween weekend to pass out any material to parents or even brand yourself to

October 24th, 2017|Categories: Agents|Tags: , , , , |

Outside the Box Referral Sources

When an agent has a system that brings them referrals, that's when their business runs the smoothest. Referrals bring leads that almost are guaranteed to list while being the most enjoyable owners you can work with. The key to a system that brings referrals is business partners. There are a lot of different types of them

October 19th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , |

A Good Real Estate Bio/About Me Page Is Important

What's the first thing a lead looks at when they visit your website? Your bio or about me page.  It needs to introduce yourself to any viewer while helping you stand out. You're about me page could win or lose you any potential leads or listings. You want it to make a connection with any

October 11th, 2017|Categories: Agents, Online Tools|Tags: , , , , , |

Overcoming Expired Owner Objections: Won’t Lower Listing Price

You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of

August 31st, 2017|Categories: Expireds, Prospecting|Tags: , , , , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

Through the Eyes of an Expired Owner

What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he

June 13th, 2017|Categories: Agents, Expireds|Tags: , , , |

Seller Cancels Listing Appointments with Other Agents After Getting Agent’s Book

This week we spoke to Tim from California. He is a new member but has already had success.  We discuss: How he beat out 3 other agents for a listing. He was able to get a listing within two weeks of this implementing this. Now clients want to list with him. This has even secured

February 15th, 2017|Categories: Agents|Tags: , , , |

Smart Agent, Foolish Agent

Many people think the key to success is working harder and working more hours. But we don’t agree. At Smart Agents, we agree with Abraham Lincoln when he said, “Give me six hours to chop down a tree and I will spend four sharpening the axe."  Marketing yourself (and your listings) is a never ending challenge.

February 13th, 2017|Categories: Agents|Tags: , , |

How to Get More Real Estate Referrals and Be a Happy Agent

What’s the key to happiness in real estate? Quality customers that you enjoy working with. How do you find these quality customers? They’re in your past customers and sphere of influence. Or, they know your past customers and sphere of influence. There is an agent in our area. She's been in business for 5 years

February 6th, 2017|Categories: Client Relations|Tags: , , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!