agents

A Tale of Two Expireds

Reaching out to leads is a delicate process. Especially expireds. It's something we mention on Smart Agents a lot. These expired owners get bombarded by realtor's calls. You even see news stories from time to time about agents getting hundreds of calls in a short span. Deborah says she listed her home months ago, but

July 7th, 2017|Categories: Expireds, Leads|Tags: , , , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

12 Habits of a Successful Real Estate Agent

If you really like what you do, you never stop looking for new ways to improve. You can’t just go through the motions and stay the same if you want to be the best you can be. Once you start to implement these habits and tips into your own business, you will start to see

June 25th, 2017|Categories: Agents|Tags: , , |

5 Ways To Convince Owners Not To Listen to Zillow

I bet you're not a fan of Zillow. Most agents aren't. For good reason. But the real task is convincing owners that Zillow isn't reliable. It causes problems all the time for agent's listings and can affect the owner. If an owner mentions anything he saw or learned on Zillow, you need to show them

June 23rd, 2017|Categories: Client Relations, Leads|Tags: , , , |

Using Viral Videos For Real Estate Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

June 21st, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Through the Eyes of an Expired Owner

What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he

June 13th, 2017|Categories: Agents, Expireds|Tags: , , , |

Use Video to Market Yourself

It may not be your first idea, but using video's to establish yourself can do wonders. A real estate video can create a connection between you and an owner. Video marketing is another way to make sure you stand out and get people to remember who you are. It's another platform you can provide and prove your

June 1st, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

10 Ways to be the Authority

Being a realtor is a crowded business. This is why we talk about standing out so much here at Smart Agents. When you are regarded as an authority in your real estate market and area, owners want to work with you. They reach out to you. In order to get there, you need to brand

May 30th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , |

Automating Your Real Estate Marketing

Imagine your marketing running by itself for weeks at a time. You would have a lot more time for the people to people parts of real estate. The important stuff. You can start automating parts of your marketing and prospecting to accomplish this. Each one of your days is usually different, but there are still

May 23rd, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Photos are Worth 1,000 Words (or Dollars)

It's true that a picture is worth a thousand words. But they are worth a lot more in real estate. Taking great listing pictures changes an entire sale. There's no reason to hire a professional either. They also will bring more listings in the door. This home wouldn't sell. See this house. It was

May 18th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!