agents

Don’t Mess Up First Impressions With a Real Estate Lead

First impressions are everything. We all know this though. For agents, they're even more important and tougher. Most agents sound the same to an owner. Or they're easy to see through and turn off the owner. Think of used-car salesmen. Most of them just hammer away about having the lowest prices. One of them broke

September 8th, 2017|Categories: Prospecting|Tags: , , , |

Overcoming Expired Owner Objections: Won’t Lower Listing Price

You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of

August 31st, 2017|Categories: Expireds, Prospecting|Tags: , , , , , |

Local SEO Real Estate Marketing

Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that

August 30th, 2017|Categories: Leads, Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Tasks You Can Get Done for Five Bucks

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website

August 24th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Should a Realtor Have a Beard?

Yes, your appearance can make or break a sale. But does it actually matter? I guess we’ll leave that question to the most important judge of a realtor, the customer. Can a beard affect a home seller's decision to hire you? What about warm weather agents wearing more casual and weather appropriate attire? Is a having

August 23rd, 2017|Categories: Client Relations|Tags: , , |

Dealing With A FSBO Who Asks To Cut Your Commission

One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the commission won't do anything. You have to properly illustrate to them why that would be a mistake for all parties.

August 17th, 2017|Categories: FSBO|Tags: , , , |

A Realtor’s Brand Should Bring In Business

For someone in real estate, you are the product you sell. The most important branding agents can do is to make a lasting impression. Your goal is to be remembered. Agents with consistent branding have owners come to them. Jan Shields is a veteran realtor here in our market, Jacksonville, Florida. This is her company website

August 16th, 2017|Categories: Agents|Tags: , , , |

Persistence is Everything When You Prospect In Real Estate

Real Estate is sales. No matter how you look at it, prospecting is fundamentally similar to other sales jobs. A lot of the time, it is a game of persistence. Imagine having a conversation with an owner. They aren't ready to sell. How you handle the follow ups with them will determine whether or not

July 25th, 2017|Categories: Leads, Prospecting|Tags: , , |

A Tale of Two Expireds

Reaching out to leads is a delicate process. Especially expireds. It's something we mention on Smart Agents a lot. These expired owners get bombarded by realtor's calls. You even see news stories from time to time about agents getting hundreds of calls in a short span. Deborah says she listed her home months ago, but

July 7th, 2017|Categories: Expireds, Leads|Tags: , , , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

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