For real estate agents, Zillow is a monster. It is a Godzilla rampaging through New York City and beyond, leaving a blazed trail of destruction all the way to Los Angeles. A “radioactive” Seattle-based online real estate company, Zillow Group, Inc., was created with a nuclear blast. The industry bomb was dropped 12 years ago,
While there are many ways home buyers search for properties, most shoppers these days do the bulk of their searching online. In fact, according to a 2017 study by the National Association of Realtors®, 44% of prospective buyers use online searches as their first step in looking for a home. And, if you look only at
One of the biggest things holding people back from using our books is that they don't have a high-quality photo to put on the cover. But you don't need to run out and hire a professional photographer to get a cover-worthy picture. Fiverr.com is a great resource for Realtors. They’ve got some amazing people that
Selling real estate has its joys and perks. I mean, who doesn’t love cashing a big fat commission check? But the profession comes with its share of fears and anxieties. Here are five situations that might make your pulse race, and strategies that will ease your mind. Fear #1: Talking to strangers Some real estate
Buying and selling properties is just one part of your work as a real estate agent. The lion’s share of your working day should be devoted to mining for leads and listings. We know, searching for clients isn’t the exciting part of real estate. But spreading your name as the go-to agent is the lifeblood
This week's interview is with Matt S. When he prospects FSBOs, he doesn't ask for the listing. This is where he makes the difference. Offering help and offering FSBOs materials that help them, stands out compared to agents asking for the listing over and over again. In the interview we talk about: Matt met the
This week's interview is with Myra, who's been a Smart Agent's member for a couple of months. She just started implementing the program and won a FSBO listing early on. In this interview we go over: How she turned a cold lead into a warm lead. How she followed up with that lead. Why she
How can you prove yourself as an expert in your field and earn the automatic respect from customers and potential customers? You have to become an authority in your real estate market, with your knowledge and experience. There are ways to automatically position yourself as that. Think about when you give away a business card, or
We interviewed Sharon this week, who just recently signed up with Smart Agents. Not only did she get two listings in two hours, each of the owners walked up to her and asked to list with her. In the interview we talk about: How she sat down somewhere and 2 owners came and listed with
Real estate agents without specific goals don't have the planned out road to take to reach personal and business success. The start of a new year is a great time to review and set goals. Make sure your written goals are specific and closely tied to the things you need to or you’re most passionate about