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Is a Real Estate Career Right for Me?

You love wandering through high-end houses, imagining you live there. You want to set your own schedule, so you can tote the kids to chess club and swim team practice. And you certainly like the idea of cashing big, fat, commission checks. Real estate, you think, is the perfect career for you. But not so

2018-02-22T11:37:02+00:00 February 22nd, 2018|Categories: Agents|Tags: , , , , , , , , , , |

The 6 Types of Competitors and How to Beat Them

Based on recent numbers, there are an estimated 2 million active real estate agents licensed in the United States. That’s about one real estate agent for every 120 Americans. Pretty cool, huh? But that also means there's a ton of competition. Agents need to find a way to stand out in the crowd. If you

2018-02-06T11:54:01+00:00 February 6th, 2018|Categories: Agents|Tags: , , , , , , , , , , , |

Go From ZERO to HERO in 3 Weeks Flat!

It’s Monday morning, and you just completed an agonizing commute. You drive into the company’s parking lot, quickly scan the terrain and notice the cars of a majority of your peers — including all of last month’s top sellers — already parked. You’re on time, but one of the last to arrive. You slide out of your

2018-02-01T12:38:16+00:00 February 1st, 2018|Categories: Agents|Tags: , , , , , , , , |

Erik Snagged a Listing Using the FSBO Book

"There was no question of me getting the listing." That's what Erik says about this listing that he snagged during a garage sale. The seller read his book and had already implemented many of the strategies inside — including decluttering and staging — making the home an easy sell for him! Check it out: https://youtu.be/pGwJpkeBTns

2018-01-31T11:34:12+00:00 January 31st, 2018|Categories: Agents|Tags: , , , , , , , , , , |

Business Blogging 101

Blogging is a great way for real estate agents — and really, any business owners — to attract new clients and customers. But, you can’t throw up a blog every few months and expect to see results. A successful blog is the result of knowledge and commitment. Here are eight ways to make your blog

2018-01-25T04:07:25+00:00 January 25th, 2018|Categories: Agents|Tags: , , , , , , , , , , |

Financial Planning for Real Estate Dry Seasons

Every November, the summer buying and selling frenzy slows down. Financial planning for real estate slow seasons can increase your profits for next year. Here are some tips to stay on top during those slow months. Create a Marketing Plan Just like any successful business, a marketing plan sets forth specific actions you will carry

2018-01-19T16:40:44+00:00 January 19th, 2018|Categories: Agents|Tags: , , , , , , , , , |

Automating Your Real Estate Marketing

Imagine your marketing running by itself for weeks at a time. You would have a lot more time for the people to people parts of real estate. The important stuff. You can start automating parts of your marketing and prospecting to accomplish this. Each one of your days is usually different, but there are still

2017-12-09T11:30:32+00:00 May 23rd, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Realtor Dominates Listing Presentations

Today's interview is from Pearl from California. We covered a variety of things including: How she is winning listing presentations in 5 minutes. Other ways she markets and why she won 40 listings last year. When an owner left his agent in the middle of the listing for her. How she gets referral business. Highlights:

2017-12-09T11:30:41+00:00 March 6th, 2017|Categories: Agents, Marketing and Advertising|Tags: , |

Unprofessional Website Mistakes

Your website is your professional representation on the internet. So if it's put together poorly, and doesn't immediately strike the viewer in a good way, it's going to harm their first impression of yourself. Here are some things to avoid. Weird or Bad Color Schemes  They need to be somewhat neutral. A good website has a

2017-12-09T11:30:50+00:00 October 31st, 2016|Categories: Online Tools|Tags: , , , |

The Real Benefit of an Open House

Open houses are becoming less and less important since there are so many ways to walk through or tour the house online now. That doesn't mean that open houses don't serve any purposes, in fact they serve a few, even though 88 percent of buyers search and view houses online. Because of this the biggest

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This book is my "mini-salesperson" and it gets me more listings without cold calling!