Marketing and Advertising

Case Study: Realtor Gets Listing from Dentist Waiting Room

For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How

August 31st, 2017|Categories: Leads, Marketing and Advertising, Members|Tags: , , , , , |

Local SEO Real Estate Marketing

Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that

August 30th, 2017|Categories: Leads, Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Tasks You Can Get Done for Five Bucks

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website

August 24th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Back to School Real Estate Marketing

The start of the school year is one of the best time to target parents. It brings countless opportunities to add these parents to your sphere of influence. Any change in season is a good time to focus harder on your marketing efforts. The end of the summer and subsequent return to school is a

July 29th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Real Estate Words to Avoid In Your Marketing

When people read your listings, website or any other marketing material, it's a reflection and extension of your brand. Standing out can go both ways. First impressions mean everything. Seeing photos or words from a brand influences a personal opinion of someone, even before a first meeting. And then it affects their first fully formed opinion of

July 20th, 2017|Categories: Marketing and Advertising|Tags: , , |

Using Viral Videos For Real Estate Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

June 21st, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Real Estate Summer Marketing Ideas

The real estate market heats up in the summer. In 2016, the National Association of Realtors reported that a whopping 40 percent of home sales took place in the summer months. These need to be your biggest months of the year. Through the start of this summer, it seems like the trend will continue. Schools out

June 14th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , |

Use Video to Market Yourself

It may not be your first idea, but using video's to establish yourself can do wonders. A real estate video can create a connection between you and an owner. Video marketing is another way to make sure you stand out and get people to remember who you are. It's another platform you can provide and prove your

June 1st, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

10 Ways to be the Authority

Being a realtor is a crowded business. This is why we talk about standing out so much here at Smart Agents. When you are regarded as an authority in your real estate market and area, owners want to work with you. They reach out to you. In order to get there, you need to brand

May 30th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!