Client Relations

Should a Realtor Have a Beard?

Yes, your appearance can make or break a sale. But does it actually matter? I guess we’ll leave that question to the most important judge of a realtor, the customer. Can a beard affect a home seller's decision to hire you? What about warm weather agents wearing more casual and weather appropriate attire? Is a having

August 23rd, 2017|Categories: Client Relations|Tags: , , |

What Owners Look For In a Realtor

If you know what owners look for in a realtor, you can tailor your efforts to highlight those qualities. Most of these qualities are things that are discussed on this website a lot. This is why so many people choose family or friends (or get referrals from them). If you demonstrate these ideal qualities and

August 9th, 2017|Categories: Client Relations, Prospecting|Tags: , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Why I Never Tell Sellers I’ll Bring Them a Buyer

Should you tell sellers or potential clients you have a buyer? Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy. In fact, some agents will call sellers and tell them that they might have a buyer interested in their house. They will

July 27th, 2017|Categories: Client Relations, Prospecting|Tags: , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

5 Ways To Convince Owners Not To Listen to Zillow

I bet you're not a fan of Zillow. Most agents aren't. For good reason. But the real task is convincing owners that Zillow isn't reliable. It causes problems all the time for agent's listings and can affect the owner. If an owner mentions anything he saw or learned on Zillow, you need to show them

June 23rd, 2017|Categories: Client Relations, Leads|Tags: , , , |

12 Tips for Being a Killer Closer

You know how important it is to close sellers and buyers on working with you. If you can't close the customer, then you won't have the customer. Here are twelve tips that will help you become a killer closer and grow your business. 1. Understand Basic Psychology To be a great real estate agent, you

June 15th, 2017|Categories: Advertising and Marketing Your Listings, Client Relations|

Don’t Work With Buyers Unless They Commit With You

Working with buyers has a lot of benefits. It can set up listings down the road and improve your knowledge of the market. Never work with a buyer without a contract. You need to be picky with the buyers you work with. It can be a huge waste of time (and therefore money) when you

May 11th, 2017|Categories: Client Relations, Leads|Tags: , , , |

Agent does the impossible. Wins over his in-laws.

This week I spoke to a realtor who has been using the Smart Agent's program with his team. They work as a team, with Wilton handling the marketing and have been winning listings. Not only that, but he was able to finally win over his in-laws with our program. In the interview we go over: How

May 3rd, 2017|Categories: Agents, Client Relations, Members|Tags: , , , |

Overcoming Your Real Estate Weaknesses

Everyone has strengths and weaknesses as an agent. Identifying and overcoming those weaknesses creates the difference between regular agents and smart agents. Don't keep attacking your work the same way over and over again unless it is running perfectly. Last week we posted a blog about identifying and using your strengths. Today will answer the other side

April 19th, 2017|Categories: Agents, Client Relations|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!