35 Ways to get business from books – Strategy 18

35 Ways to get business from books – Strategy 18 2017-12-09T11:29:20+00:00

Case Study: A Smart Agents Member named Cindy got 5 listings in 2.5 months from this strategy.

In the interview, she talks about:

  • How she got the listings without prospecting.
  • How the books sell people on listing their home with her.
  • Why the books are helping her become well known in her town.

Here are the highlights of the interview.


If you’d like to listen to the entire interview or read the transcript, then check out the blog post here: Realtor Gets Owners to Call Her to List Their House without Prospecting.

How to implement this strategy: First, plant your book in 1 waiting room. Start with you Dentist or Chiropractor. That way you can build your confidence as you do this.

Just call the office manager and ask, “This is ______. I’m one of your patients. I have a weird favor to ask. I don’t know if you know this or not. But, I work as a Realtor. You know how you leave those magazines in the lobby for people to read while they wait? I have a book about real estate that I offer to people. I wonder if you’d mind if I left my book inside your lobby with the magazines? Anyone who is waiting can read it. Would that be ok with you?

Most of the time your Dentist will be more than happy to let you do that.

Once you’ve placed your book with your Dentist or Chiropractor, then you can place in waiting rooms all over town.

You can place them at any of the following locations:

  • Dentist Offices
  • Chiropractor Offices
  • Hospital Waiting Rooms
  • Car Dealership Waiting Rooms
  • Oil Change & Auto Repair Waiting Rooms
  • Retirement Homes Waiting Rooms
  • Assisted Living Waiting Rooms

We’ve seen that agents get better results when they visit in person.

First, find out who is the office manager. You can do this by simply asking the person at the front desk, “Are you the office manager?” If they aren’t the office manager, they will usually let you know who is the manager.

Once you reach the office manager, ask them, “Hey, I have a weird favor to ask. You know how you have those magazines in the lobby? I was wondering if I could leave my book in the lobby for additional reading material. Would you mind if I did that?”

A tip. Hold your book in your hand as you talk. And, right when you say “my book” reach out your hand and give your book to them.

Another idea that is a variation of this strategy. Offer your books out on next door. I don’t know exactly how this works. But, a Smart Agents Member offered her book out on Next Door. A homeowner requested a copy.

She dropped off the book and her pre-list packet. Followed up a little while later. Got a listing appointment and the listing!

She said the homeowner read the book and said, “Wow! This woman really knows her stuff.” He was going to hire another Realtor that had sold him the house. But – because of the book – he decided to hire her instead.

Need more help implementing this strategy?

Contact our Support Department. If you are a Smart Agents Member, one of our trainers will get back to you with assistance.

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