Case Study: Fred is a Smart Agents Member in Virginia. He was playing basketball at his local YMCA. He had brought a few copies of his books with him in his gym bag.
As his team was being formed for the pick up league, he was introducing himself to the other players on his team. Since he had his book with him, he was a little bolder than normal.
He and another player introduced themselves and told the other a little bit about themselves. Fred said, “Hey, I’m Fred. I’m a real estate agent. By the way, do you know anyone that is looking to buy some real estate.”
The other player replied, “Yes, I am looking to buy some investment property.” So, Fred gave him his buyer book and got his info to follow up.
After the finished the game, he setup an appointment to show the man a $450,000 Multi-Family Property.
The buyer ended up passing on that property. But, he is thinking about buying a larger home for his family and some multifamily property – provided he finds the right deal. So, because Fred was bold and gave away his book, he has 2 potential future sales.
How To Implement This Strategy: Whenever you meet someone, offer them a FREE copy of your book. Everyone wants something for free. Most people have never met a real author. When they do, it’s exciting.
Here is the blog post about this.