They’ve got your book in their hands, they’ve seen your face, they’ve seen your name, and they’ve been introduced to what you’re all about.
It’s not very often that someone mails or gives someone a copy of a book that they wrote. So, you’ve already got that working in your favor.
Very often, people have already read through the books and know about our agents by the time they get those follow-up calls.
Right here in Jacksonville, an agent that we worked with gave away 10 books. Out of those 10 books, one seller called him back right away and said, “Hey, come out. I’d like to talk to you about having you help me sell my house.”
He also followed up on those remaining books and landed two more appointments.
That’s a 20% conversion rate without a ton of effort.
The books pre-sell the recipient on you. Even if your leads don’t read the books — or they just skim through them — chances are they’re going to remember your name.
Just the action of finding a place for your book in their home will make an impression. If you give someone a copy of your business card, they probably won’t even give it a second look and might even throw it out.
The books make you look like an expert. Who wouldn’t want to work with a realtor who literally wrote the book on selling a house?