Why the Vacant Niche Is Worth Pursuing

Members ask what niche they should target and what books they should get every day.

It depends on your area, your market and how you want to pursue those leads.

What’s one of the most surefire ways to make sure you get listings?

Targeting niches that aren’t overcrowded and face less competition.

Vacant homes is one of, if not, the least competitive niche. It’s something that most agents gloss over and the leads are easy to find.

Go to Chapter 1

Ordering Your Vacant Books

Watch this video to see how you can pick out your books using the Book Setup Manager.

How To Order Your Books – using the Book Setup Manager.

Go to Chapter 2

Review Your Book Proofs

Now it’s time for our team of experts to get to work customizing your books.

Go to Chapter 3

Finding Vacant Leads

Once you get good leads, chances are you will be the only agent pursuing the owner.

Then you use your books to convince the owners this is the best outcome for them.

Vacant homes are often still utilized as rental or lease income.

A vacant designation just means this is not the owner’s primary residence, for whatever reason that might be.

Once you get vacant leads, you can show them that selling the home is their best option.

Go to Chapter 4

Warm Calling is the best way to prospect these leads.

I’ve tested out dozens of different strategies for getting listings. And after years of testing and tweaking, here is the best strategy I have found. It’s called “Warm Calling.”

Let me explain what it is.

I recommend using a method called warm calling.

Warm calling is when you send out a copy of your book and then follow up on the phone or at their door about four to five days later.

We’ve seen tremendous results from warm calling.

Go to Chapter 5

How A Member Mastered Vacant Leads and Ways to Do This

Last chapter we went offer our warm calling approach.

It really is the best way to contact a lead.

This is exactly what a member did.

Steve has been a member with us for over a year now.

When I spoke with him he had 6 listings, all in the vacant and luxury market.

His trick is different than normal direct mail with the book.

Go to Chapter 6

Following Up with Your Vacant Leads

Now that you’ve got the book into a vacant owner’s hands, here’s a script to use to follow up and a short video.

Go to Chapter 7

Your Vacant Listing Presentation

Giving a listing presentation to a vacant home owner is probably going to be different than a normal presentation.

You may need to convince them that their home should be sold, as opposed to convincing them you are different from other agents.

If you are in this deep with a vacant, you probably are the the realtor they are speaking with.

Go to Chapter 8