Member Training Guide Baby Step 5 – Give Away Your First Book

Member Training Guide Baby Step 5 – Give Away Your First Book 2017-12-09T11:29:31+00:00

Here’s what to say if someone asks if you wrote the book:

Option 1: You can say that you hired a ghostwriter to write the book for you. Another agent had a great response. He said if anyone asked him if he wrote the book, then he’d reply, “I have a Ghostwriter who wrote the book for me.”

Most people are familiar with ghostwriting. They know that when a super famous person releases a book – it probably isn’t written by them. (Our two most recent Presidential Candidates both hired Ghostwriters.)

Ghostwriting is when someone is hired to write something that will be credited to another person.

It’s something that happens with countless books, speeches, songs and many other things. So with the My Books membership, you are licensing us to be your ghostwriter.

Option 2: You can say that you wrote it with a team. You hired a team to write the book for you. You provided the knowledge and input and they wrote it for you.

Option 3: You can say that you are the author and you wrote it yourself. If you are comfortable saying that, then use that response. It’s your choice.

Practice your response until you are confident.

Here’s the deal. If you’re not prepared for this question, then you’ll probably mess it up. So, I recommend practicing your response before it ever happens.

Stand in front of your mirror and practice the response with yourself. Practice it with your spouse. Do this a few times and you’ll be ready for it.

Here are a couple of scripts you can use when giving away your book.

The most common script: “Here’s a copy of my book that shows you how to sell your home for the most money possible.” That’s all you say. Just give the person the book and say that at the same time.

The “Provided by” Script: “Here’s a copy of my book that I provide to home sellers. It has all kinds of helpful information on how to get the most amount of money for your home. And sell it quickly. Would you like a copy?”

Go and give the book away to one person.

Give a copy away to one of your past clients. Or, someone you know. Or, maybe you could give it away to one of your seller leads.

Maybe you’ve met the seller at an open house and they are thinking of selling. You’ve done your listing presentation but they aren’t ready to list yet.

Send them your book. Or, ask if you can drop it off. Then, give it to them in person.

What’s next?

Now that you’ve given away one book, it’s time to send your remaining books to your leads. The next blog post shows you how to do that. Please go there now to get started.

Need Extra Help? Try one of these options:

Watch the New Member Webinar.

Contact our Support Department.

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