Member Guide: Open Houses – Chapter 3

Member Guide: Open Houses – Chapter 3 2018-04-01T17:36:58+00:00

How The Process Works To Order Your Books.

First, let me explain the book ordering process. I broke it down into 3 short steps so it would be easy to understand. Here are the 3 steps you will go through to order books and get them in your hands.

Step 1: Purchase Books. This is where you actually purchase books. Some people will skip this process, because they’ve already bought books.

Step 2: Pick out the books you want to receive. This is where you go through our Book Setup Manager, view the different books options, view the different covers, and pick out the books you want to receive.

Step 3: Review your book proofs. We email you the book proofs in a PDF. You can view the proofs on your computer and make sure everything is correct before the books are printed.

Now that I’ve explained the 3 steps, let’s start with Step #1.

Step 1: Purchase Books

If you have purchased books, then skip this step. (Click on the Next Button at the bottom of the page.) If you haven’t purchased books yet, then go here to purchase books.

Once you’ve ordered your books, then you’ll pick them out using the Book Setup Manager. (You will need to sign in before ordering.) To see how to do that, continue on to picking out your books.

Remember, you get a bulk discount when you place a larger book order. The more books you order, the lower the price.

One agent immediately ordered 1,000 books to take advantage of the volume discount. He said he’ll make $11,000 on the listing he got from the books. So, it’s worth investing $3,500 to get a whole bunch more listings.

Watch the video below to see how you can pick out your books using the Book Setup Manager.

How To Order Your Books – using the Book Setup Manager. (9:01)

 

If you’d like to see the inside of a book before ordering, then check them out on the membership site. (You will need to login to see them.)

We have complete preview of the inside contents of each book on that site.

Now that you’ve chosen the book or books you want to order, you’re ready to customize. You can order books in quantities of four, and each title is available in different cover designs. Choose what best fits you and the business you want to build.

Be sure to select options for each book you’ve ordered to speed the manufacturing and delivery process. Otherwise, there will be a delay in getting your order processed.

So let’s walk through the process. To access our library of books, visit the Membership Site. You can pick out the books you want to order, decide the quantity you want to order of each book, choose your covers, and then checkout.

Once you find a book that fits your needs, click Add Book. On the next page, you’ll be given a drop-down list of titles to choose from. Some titles have multiple cover designs, so be sure to select which one you want.

Choose your quantity, then click add book. You’ll be taken to your cart, where you can either submit your book selections or select more books.

At this point, you’ll only be able to select a title and cover. If you wish to read a book in its entirety, you can do so through the member site, http://members.smartagents.com/. Here, you can access training and all products available to you.

It’s harder to test your market if you order 4 copies of several different books. We’d suggest selecting one or two to focus on — for example, 20 business card books and 20 divorce books.

Once you’ve made all of your selections and submitted your book selections, you’ll begin to input your information.

This is where the books become yours.

At the top, you’ll input the phone number where you’d like to receive call and text notifications from Smart Agents, most likely your cell number. If you have a lead that comes in through a text, you’ll be notified by text at this number.

In the next space, you should put down the desired area code for the phone number that goes on the back of the book. Smart Agents will create a phone number for you as part of the book-licensing agreement.

Whenever somebody calls that phone number, the call will be automatically redirected to the phone number you put above. This protects your phone number and differentiates Smart Agent leads from other potential calls.

After that, you’ll need to specify your market area. Try to select an area that encompasses your general reach and not just a specific portion.

You’ll then include an email address that will appear on the back of the books, most likely your business email, where clients can reach you.

Now comes a major decision:

Do you want to appear as the author of your book?

We have some people who are concerned about whether they should take credit for the books. Maybe you’re not comfortable claiming the work as your own.

If that’s the case, you have the option to be listed as the book provider rather than the author — the cover would say something along the lines of “Provided by ____________.”

If you have the confidence to be featured as an author, you also have that option. The books are copyrighted through our company, and we have the legal rights to these books.

If you’re uncomfortable outright claiming the books as your own, you can say that you hired a ghostwriter or hired a team to put the book together for you. There’s always a way you can word it without stretching the truth.

We’ll discuss these options in depth later on in Step 5 – Give Away Your First Book.

People see these books, and they’re impressed.

We’ve had 30-year veterans use these books. We’ve had brand-new agents use these books. If you’re confident in your abilities, then people won’t question the origin of your book.

Next, you’ll need to specify whether you’re an agent or a broker for the back of the book. The back will read, “John Doe is a realtor at Doe Realty in Atlantic Beach,” or if you’re a broker, it would say, “Broker at Doe Realty.”

Next, you’ll choose a photo to appear on the cover of your book. Make sure the file size is large enough that it won’t appear grainy in print.

If you have a logo, you should also upload it at this time.

Include your bio.

If you do have a bio file, you can upload it through the site, or you can include your website URL in the additional instructions box.

If you don’t have a bio, don’t sweat it. We have a great post on How to Create The Best Agent Biography For Your Books.

Special Requests. (E.G. Books for a Team.)

Do you have a special request? No problem. Contact our Support Department about the details of your request.

Include any supporting files – such as a Team Picture. You can also send individual pictures of the team members. Our setup team will try and add them onto the cover in a way that makes sense.

We can easily add 2 different team member’s pictures onto most of the book covers.

The Team Book is the most common special request. But, if you have another special request, then feel free to submit it.

You’re almost there!

Now comes the really hard part…waiting for your proofs!

But maybe focusing on the overall payoff will make it easier… just a little bit!

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