We see agents make several mistakes with inherited homes. Here are some things to avoid and keep in mind.
Don’t send your book to spouses or parents. They likely won’t want to sell the house, and they won’t be pleased with you for suggesting the idea. Empathy is very important, and you have to tread lightly. If you do end up sending mail to a spouse or parent, apologize, genuinely.
Give people time to grieve. Do not contact them a week after the service offering to sell their home. That’s too soon and very inconsiderate. If you use obituaries, look back 6 or 8 months, or more. On the flip side, if you do use current obituaries, hold on to them for those 6 to 8 months before contacting them. It takes time for family members to recover and to move beyond the emotional aspect and begin to think about next steps.
I also want to point out, this niche is not going to be for everybody. If you aren’t worried about ruffling some feathers, this may not be the best guide for you. These people have lost someone they loved. It will take empathy and tact to be successful.