A lot of agents are tired of attracting the wrong people to view your list. You’re walking through a home and you know that these people cannot afford this home. They’re not qualified. They’re wasting your time. You want to make sure that the calls and the leads that you’re getting are qualified leads.
Targeted marketing is the best solution for only drawing attention to serious buyers because you’re hitting the nail on the head every time with these people. Online targeted marketing is tricky because it involves a detailed understanding of connecting with social circles, targeted behaviors, ad spend and blogging, partnering up and being relevant in your community.
It takes a little bit of time setting up your ads. It takes a little bit more time coming up with a list of who you want to target and make sure you’re targeting the correct people.
Since 2008, Facebook community has grown in population by 49%. 73% of Americans have social network profiles which totals of 220 million people. That is a lot of people. On Facebook, you can select specific demographics of who you want to target. Target people’s income and where they live so you’ll only be showing up on these people’s news feed with your ad, with your listing.
If somebody’s in the market … you can also target things like if they’re likely to move, if they’re interested in purchasing a home and all this different stuff. Google is another great place to market.