Targeted marketing is the best solution for drawing attention to serious buyers only. However, online targeted marketing is tricky because it involves a detailed understanding of and connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community.
The young generation accounts for 68% of all first time home buyers.
Marketing to them is much different than marketing to older buyers. Make sure that your sites and pages are mobile compatible. Over a third of buyers aged 28 and under will start their research on buying a home on their phone. Most of the time, a millennial will disregard a brand pretty quickly if their site doesn’t look professional, and can’t be easily accessed from their phone.
Naturally, it translates to social media for them. Article sharing is very common and painting yourself as the expert through these platforms will go a long ways. 60% of millennials engage and create their own blogs and videos.
Meeting them on a platform that they’re accustomed to is sure to garner their attention. If you create good content that they will learn from, you’ll gain their trust when it comes time for them to buy their first home.