We spoke with an agent, Francesca, who was a new realtor but used open houses to pull in leads.
“After that, I go and I make sure that I’ve put up signs in the front yard saying when I’m going to have the open house, and I try to do it as early as Wednesday if it’s going to be for Saturday or Sunday,” she said, “What I also do is I print up flyers that have the house address on it with some pictures of the house, a few details on it, a description such as the square footage, the year that it was built, what amenities it has, if it has any upgrades done to it. I go around to a minimum of 100 doors that same Wednesday or Thursday and I knock on all the neighbors’ doors that are in the area that the house is going to be open and I just introduce myself.”
She tells them that she’s hosting the open house and offers them food. But she doesn’t stop there.
All this got her five listings from her open house promotions.
Francesca hosts raffles to add more encouragement for neighbors to come.
“I even do some raffles too. I’ll raffle off like a $25 gift card. People are excited about something even as low as that. It could be a Visa gift card or a gift card to Walmart or a gift card to Starbucks, whatever can bring people in.”
Don’t settle for a traditional open house. It won’t do much anymore. Brand yourself as the area’s expert and meet and make friends with the neighbors. Most people will come out for a free lunch.
Even more people will come out for raffels or giveaways.
Warm leads at an open house are better than cold leads from the internet.
A lot of viewers may not be interested in that home, but are just learning about the market. You can turn your tire kickers into prospects for other listings.
After the neighbors leave, host the full open after and give them food as well. Marketing the open house to cold leads will be key. Attract them with staged photos and walk through videos.