Brochures are a useful tool for the “let me think about it” Buyer. Brochures have a long shelf life which can slowly convince the interested prospect to buy.
Brochures are very important to hand out to potential buyers. Hand them to people that you’ve engaged with. They can set it on their coffee table or their counter, or go home to show their partner the information about the house. They will have something that will stick around and that’s not going to go away. They can keep being reminded about this listing that you’re interested in selling to them.
It should provide all the information that a buyer may need, including links to your website for more content (including pictures) as well as contact information for when they are ready to make a decision. The brochure should be long because it needs to be descriptive.