Do your research. Find out the neighborhoods where there people that are most likely to make more than $100,000 per year. It’s very important to make sure you pick the higher end neighborhoods, where can to get to higher end list-ins and spend your money wisely, not just send these cards to random neighborhoods that you don’t know, or random zip codes.
Postcards are great for mailing because they attract reader’s attention and are more personalized. They are especially useful for homes that just-listed and they can help increase local awareness of properties on the market to those who are interested or know of someone who is.
Postcards grab attention from people. It gives them something that’s solid, that they can hold in their hand, maybe stick on the refrigerator or set on the counter. If they’re thinking about listing their home, they can contact you.