If you’ve ever been online and you viewed something, say you’re looking for a pair of shoes or something specific, you’ll notice that these ads start popping up on your phone, on your Facebook News Feed or over to the right-hand side or somewhere on a website. That’s what retargeting is. Because when you go to their website and even if you don’t purchase the pair of shoes or you don’t even enter any information in there, they put a pixel, a tracking pixel on you.
In just 4 weeks, retargeting exposure can increase site visits by over 700%. Also, this will bring buyers who are viewing other homes in the area to your single property site.