Another thing that’s very important is to emphasize where the home is located. Location is a huge selling point in real estate these days, and you’ll want to make sure that you describe how far it is from main attractions, the home, where it’s located at. If it’s close to beaches, nature parks, malls, schools, put those details in there.
If you can ride, bike, walk, if there’s different transportation, if there’s bus transportation or a subway transportation, you’ll want to put that all in the description. Those are huge selling points, especially people that have families. How far it is to the schools and stuff like that. I would suggest to put it in there is the rating of the schools, if there’s good schools in the area, put that in the description, that it’s in a good school zones and stuff like that. Make sure you put all of that in the description and definitely emphasize on the location, it’s very important.
Another tip is use brand names. If there’s a West Elm chandelier in their home, or if they have Frigidaire appliances,mention it. Make sure you make a list when you walk through the home of the name brands that’s in this home, so when you are sending this information to your copywriter, you can send them these name brands and tell them to include them in the description of the home.
Instead of just saying “all wood cabinet,” say “an all wood Ikea kitchen”. Here’s an example.
“Living is easy in this impressive, generously spacious residence with Delta views and access. The open floor plan encompasses four spacious bedrooms with plenty of room for study, sleep and storage, four and a half luxurious bathrooms, and a sleek and stylish gourmet kitchen that flows through to the dining room. The expansive living room opens up to a spacious rear patio with pool and spa and private boat dock on San Joaquin Delta. The master bedroom, complete with walk-in closet and ensuite, ensures parents have a private space where they can enjoy the Delta views on their private balcony. Perfect for anyone, this home is ideally positioned to enjoy summers on the Delta. Truly resort style living in Brookside Country Club Estates.”