There’s 5 components to a home value ad.
1. Ad Text – It should explain what your offer is. It needs to be at least one sentence long while providing the most amount of content by explaining what you are offering. It should end with a call to action, something like “just click the button below”.
2. Image – Important part since it has to grab the viewer’s attention and stop them from scrolling. It has to do these things while staying relevant to your offer and appealing to most people.
3. Headline – Something short and quick to grab someone’s attention. “Home Prices are Higher Than Ever” or something smooth like this in only one or two lines of text.
4. Link description – Will do directly underneath the headline and is designed to finish up the thought of the headline while giving a little more information and reinforcing your offer.
5. Call to Action Button – 9 different options. Just choose the most relevant toward your offer.
Once you set your add up, you can create a cold audience, based on their interests and living wants, or you can just import your own and choose your budget. One of the biggest mistakes is not using the detailed targeting feature to its full extent. Be sure to use location, interest in buying or selling, neighborhoods and any other factors you need when selecting the target audience.
Utilizing Facebook’s pixel is a giant part of this as well. Anyone that lands on your value page gets a pixel installed on them, allowing you to follow up or re-target them online. It creates a more targeted warm set of leads.
They already have interacted or shown interest in any of your pages.
By doing this you eliminate spending money on ads being shown to people who have no interest.
People are more inclined to look at an article or interact with something while on Facebook as opposed to looking through their email.
Usually when people are in their email they are working or trying to get something done, the same cannot be said for people while they are browsing Facebook.
Follow up with any items of separation, whether it’s your marketing strategies or anything from your website. We built out a personalized blog with over 40 articles for our members they can post and promote.
There’s also a detailed step by step written walk through on how to set up these pages and your ads.
Running a house value blog article with a banner ad to your home value page is also a great way to go.
People will click on the article be directed to your site, then go to the home value page. All of these things give you a point of reference and can make you an online authority. You’re missing out on one of the easiest ways to get leads if you’re not using Facebook this way.