Your personal website, your email and your social media all play such a big role, looking outdated in any of them will put you behind. A lot more goes into online marketing than you might think. It’s more than just your picture, posts and your emails. Each interaction, post or ad is a chance to build your personal brand. Don’t take any of them for granted.
83% of buyers trust brands or companies that offer them resources and useful information.
This means offering them tips, whether it’s through an email campaign or your personal website with a blog, it is the best way to build trust.
What is your brand right now? What recognition does your name have in the real estate industry?
You should have a brand that lets your business grow. Whether you are the expert in your area or specialize in a certain niche. What won’t work is to use your brokerage’s brand, if you work with one. 70 percent of sellers contacted just one agent and sealed the deal there and then.