You can use your company’s assets, and you probably should if they’re right for you. But don’t lean too heavily on your brokerage to define what makes you different from the next agent at your brokerage.
How you respond to any inquiries, questions and anything online is how you’re going to constantly represent the brand you’re trying to build up. In real estate, it’s nearly impossible to maintain a separate personal and professional life. Showing your personal life is important.
Targeted marketing is the best solution for drawing attention only to serious buyers. However, online targeted marketing is tricky because it involves a detailed understanding of connecting with social circles, targeting behaviors, ad spending, blogging, partnering up and being relevant in the community.
Marketing to them is much different than marketing to older buyers. Make sure that your sites and pages are mobile compatible. Over a third of 28 and under will start their research on buying a home from their phone. Most of the time, a millennial will disregard a brand pretty quickly if their site doesn’t look professional, and can’t be easily accessed from their phone.
Naturally, it translates to social media for them. Article sharing is very common and painting yourself as the expert through these platforms will go a long way. 60% of millennials engage and create their own blogs and videos.
Meeting them on a platform that they’re accustomed to is sure to garner their attention. If you create good content that they will learn from you’ll gain their trust when it comes time for them to buy their first home.