Have you ever heard the saying, “Build a better mousetrap and the world will beat a path to your door?” Even though the saying might appear to be correct – at least on the surface – it’s false. Over 4,400 people have invented what they thought was a better mousetrap. At least that is how many patents have been filed with the U.S. Patent Office.
But despite all of the new mousetrap inventions, the classic mousetrap (first patented in 1894) is still the best selling design. I’m sure each one of those inventors are frustrated. “Why won’t anyone buy my mousetrap? It’s genius!” they say to themselves. They’re frustrated, no doubt.
Expired Listings can relate to their frustration. One cannot throw a great product out on the street and expect people to gobble it up. This rule applies to inventions, homes, and even movies. Yes, even great movies need to be sold. Here is an example of a great movie that didn’t do well when it was first released.