Working with an attorney is more efficient and builds a quicker and stronger rapport with the owners than reaching out cold.
This is a much easier way to start your relationship with these couples. It starts by reaching out to divorce and family lawyers in your area.
Think about it, how many connections to divorced home leads do they have?
The follow up is so much easier and less stressful in this situation. One of our members, Sharon, has won listings and leads like this.
“Yeah, actually I have a pretty awesome, website that I connect with local businesses and vendors, so in exchange for him helping me promote my business, I’m doing the same for him too. So, he’s on my website for a referral for family practice,” she said, “And right now I have, one, two, three, four, five, six, seven … seven listings on my board, and three are from the book and divorce lawyer.”
Just leave something of value and with your information at these attorneys office.
This can be a brochure, pamphlet or any marketing material that you use. It works even better if you brand yourself as someone “who specializes in helping divorced couples in bad situations.”
Since they are reaching out to you for this help, it’s more than a hot lead.
If they don’t reach out to you, get in touch with the attorney and see if anyone needs their home sold. He or she could give their information to you but will have to ask the owners if they are ok with it.
Work with the attorney and have them recommend you to their clients.
This is even better than following up with them. Offer to trade services or even pay the attorney outright for recommendations.
If an attorney recommends you to clients as the specialist who will sell the home, you have a high chance of winning that listing.
It is your job to convince the lawyer and the owners that they need an agent, or if they are in a rush, they could succumb to investors.
If you’re in this position, then you will be the first agent they hear about and speak with.
This is another huge benefit to this. If they see your books or marketing material in the office and the attorney mentions you early, you are three steps ahead.
That’s what makes this so much simpler than contacting cold divorce leads. Even if you are coming in with the best intentions, there will always be a level of skepticism when they get a call.
Getting to them early in the process is what wins these listings.
You can target lenders who work with divorcees the same way.
Go into these offices with an open mind and the right intentions. Talk to the lender or lawyer and treat them like the business partner you hope they will be.