Divorce Homes Need Your Help

A big part of being a realtor is helping people. That’s what Smart Agents do and that’s what we take pride in.

There are opportunities to help people in tough situations all the time. Divorce homes are no different. It is a wacky niche, and a sad or even messy one a lot of the times.

But it can be one of the most profitable ones, and it has a lot of consistency.

According to government statistics, 1,200,000 couples get divorced each year. So by no means is this a small niche, even though it does go unnoticed by many, for reasons unknown. These couples need help and usually have to sell.

A whopping 61 percent of all divorcees end up listing their home for sale. You see where we are going here.

That’s 732,000 homes that go up on the market each year. In every city 3.6 percent of the population in each city gets a divorce each year. Just in the state of Florida alone the average jumps to 4.5 percent of the population.

So if 61 percent of them sell, that’s a big piece of the pie. So just an example, an area with a population of 50,000 people will have about 108 divorces list their home each year.

There is very little competition for this niche and you could list a lot of houses.

The best part of this? These couples HAVE to sell.

The worst part is it’s a bad time for them and they don’t like to sell. But they still have to to get everything over with and it’s up to us to make sure they don’t succumb to investors or loose money making a fast sale.

These will be some of the most motivated sellers that you encounter.

Now the divorce rates have been rising throughout the last 10 years or so.

This is because the hotter market and hotter economy rises divorces. It’s sad but it’s true. Since the market has gone up they’re getting more equity in their home. People who didn’t have the equity to sell their home previously can sell it and even make a profit.

But this isn’t any type of new news that money is the one of the main driving forces between couple who are getting a divorce.

They go out at price their home at appraised value and then are trying to get it sold, as fast as they can and finally put an end to it all.

Some of them are even ordered by the courts to sell, and many times there’s a time put on how long they have to get it sold.

Not only that but the court can also assign a price it must be sold at, but this only happens in some cases.

If you get involved and offer to help in the beginning, you should get that listing almost every time.

Smart Agents have to understand that they’re helping these families when the need it the absolute most. Who’s better than working through emotional issues and dealing with them? As realtors we are experts at working through these things.

Divorce leads are the type of thing that keep paying off as well.

If you do a great job and help them, which you will, it’s the type of thing that’s going to get you a ton of referrals down the road. It’s frequent that realtors sell a home for the divorced couple and each of them each buy a house and use you as their agent.

In that case you get three listings with just that one lead. That’s before they refer you to anyone else, something that usually pays dividends for Smart Agents, as we covered here.

This is an Overlooked Niche

There is nothing more fun than finding an overlooked niche and profiting from it.

I don’t have any competition in these little known niches. I discovered divorces by accident. I listed a home where the sellers were getting divorced. I realized that this could be a great source of listings.

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