Take this line from an ad for hiring a Realtor: “You’re finally ready to admit you need help.” That’s insulting!
When you spit out a stat like: “Did you know 92% of homes sell with an agent?”, a FSBO seller hears your voice saying: “Did you know I think you’re stupid?”
Instead, show respect for FSBO sellers. Show them stats showing there’s almost always more money to be made by letting you help.
Share some helpful tips on things that help get homes sold.
Using a multiple listing service will post it on 900 sites or so.
Real Estate agents will focus on listed homes, to keep things easy between their buyer and sellers. When you post pictures of their home online, you’re laying out a nice inventory for anyone who wants to look.
Take this example: Phoned the owner of a high-end FSBO home in Ponte Vedra Beach, Florida. Asked about stopping by to see the place, and he said it would work that evening after he got home from the office. Pulled up into a secluded drive, and he promptly opened the gate when I buzzed in.
Sun was setting, and it would be well past dark by the time we finished visiting. He didn’t ask for any identification or personal information! Trust me, the first thing we talked about was his safety. Would have been easy for a thief to scope everything out, or worse.