This is why prospecting is not a great way to go after FSBOs. Or at least the standard way of doing it.
With that system, after you didn’t get a listing you move on to the next leads. So that’s where this ideology differs. Don’t ask them or pressure them, and they stay a warm or even hot lead.
What are you going to say the next time you call the FSBO?
“Hey, you didn’t want to list the last time I called you. Do you want to list today? Have you had enough?”
Don’t go that route.
According to the National Asociation of Realtors in 2016, FSBOs sold for $185,000 compared to $240,000 for agent-assisted home sales.
There is no need to keep contacting them over and over. 93 percent of all home sales were with an agent. Over 60 percent of FSBOs end up working with an agent.
Only 6% of FSBO owners surveyed specifically said they did NOT want to work with an agent.
In a survey asking FSBO sellers to list the “Most Important Reason for Selling FSBO,” 48% replied they “Did not want to pay an agent’s commission or fee.”
So calling them and staying on them all the time won’t change any of these favorable statistics.