That comes first and foremost because a real estate agent usually charges about 4% to 6% of the selling value as commission. The first thing you need to do is lay out your plan to convince them you are worth that money.
The National Association of Realtors and Bankrate.com have reported on their sites that most FSBO homes are overpriced. That is true and is usually a natural effect of people knowing the actual cost of their property and the value of their hard built equity, all combined with a desire to draw some profit out of the sale.
Overpriced properties are far less likely to be sold and far more probable to scare off potential buyers.
It is a known fact that a lot of owners who lack professional presentation skills and/or developed negotiation skills end up selling their houses at far lower prices than their home is actually worth. Per statistics, a professional real estate agent manages to sell homes at an average price that ranges about $40,000 more than the prices that private homeowners settle for.
Working at their own pace, giving the house a personal touch, and making all the decisions.
Some of the other aspects that frequently encourage homeowners to go the FSBO route is the privacy, knowledge, and decision-making aspects of a sale. It is clear that the owner knows their house best, making it easy for them to focus on the good aspects of the house and stay away from the bad. But demonstrating that you are a partner working together, will eases this fear.
The seller must not only be able to present the house in an appealing, professional way, but also help the buyer imagine himself living there, all while negotiating the best price. This is where your expertise has to show.