Battling the Zillow Monster!

For real estate agents, Zillow is a monster. It is a Godzilla rampaging through New York City and beyond, leaving a blazed trail of destruction all the way to Los Angeles. A “radioactive” Seattle-based online real estate company, Zillow Group, Inc., was created with a nuclear blast. The industry bomb was dropped 12 years ago,

2018-02-12T12:36:29+00:00 February 9th, 2018|Categories: Agents|Tags: , , , , , , , , , , , , , |

The Books Worked For Thomas Before He Received Them!

"He came immediately to me." Thomas started working the books before he even received them. Hear his unique approach to expired listings that helped him seal the deal when his books arrived. Check it out:

2018-02-07T12:29:11+00:00 February 7th, 2018|Categories: Agents|Tags: , , , , , , , , , , , , , |

Agent Offers to Help FSBO – Results in Listings

This week's interview is with Matt S. When he prospects FSBOs, he doesn't ask for the listing. This is where he makes the difference. Offering help and offering FSBOs materials that help them, stands out compared to agents asking for the listing over and over again. In the interview we talk about: Matt met the

2017-12-09T11:30:10+00:00 October 26th, 2017|Categories: FSBO, Members|Tags: , , , , |

Brand New Agent Gets 25% Conversion Rate with FSBOs

This week I spoke with Matt, a new agent and member. In the interview we went over: How he sent out four books prospecting FSBOs. He got a listing out of the four. He had instant credibility even though he had no real estate background.  Highlights: Full Interview: Transcript: Smart Agents:

2017-12-09T11:30:10+00:00 October 20th, 2017|Categories: FSBO, Members|Tags: , , , |

Save a Dying Listing and Overcome Real Estate Obstacles

There are a lot of variables that go into a listing and how fast it sells. There are some last-ditch efforts you should try when your listing has been on the market too long. It's not expired yet, but it is almost lifeless. Sometimes this can be the agent's fault, but so many times we see

2017-12-27T18:16:13+00:00 October 17th, 2017|Categories: Marketing and Advertising|Tags: , , |

Case Study: Member Lists Inherited Homes

This week's interview was with JC, a long-time member who is getting inherited leads to reach out to her. In the interview we went over: She listed 3 inherited homes after her inherited books branded her as the expert in that niche. Two of those leads found her free book offer on her website. The

2017-12-09T11:30:11+00:00 October 9th, 2017|Categories: Inherited Homes, Members|Tags: , , , , , |

Member Gets Open Houses Listing From a Neighbor

Our interview this week is with Ray. He has two listings with our system, despite only getting 10 books to start. In the interview we go over: Ray left his books on his counter during an open house. A neighbor picked up a book - wasn’t interested in that home. That owner and another ended

2017-12-09T11:30:12+00:00 October 2nd, 2017|Categories: Leads, Members|Tags: , , , |

Member Beats Out Celebrity Realtor for Listing

This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her

2017-12-09T11:30:13+00:00 September 25th, 2017|Categories: Marketing and Advertising, Members|Tags: , , , |

4 Listing Appointments, 4 Listings Won

For this week's case study, Ben interviewed David, a veteran realtor who's had a lot of success throughout his career. In the interview they went over: He uses the books so well, they work each presentation he does. How he approaches FSBOs. The books are simple, easy to use, and they work. This is a

2017-12-09T11:30:14+00:00 September 18th, 2017|Categories: Agents|Tags: , , , , |

Case Study: Member Gets Listings Then New Job

This week Ben spoke with one of our members, Wilton. It's the second interview he's had with us and he used the books to dramatically impact his entire career. In the interview they went over: How he dad multiple listings with the books. Used them to help owners - this made him stand out and

2017-12-09T11:30:15+00:00 September 8th, 2017|Categories: Leads, Members|Tags: , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!