Does Guerrilla Marketing Work for Real Estate?

Guerrilla marketing stands out, especially amongst the standard tactics of real estate agents. It's also not used that much in this business, making it easier for you to stand out if you use it. Doing this with a home that you are listing can boost its exposure a whole lot. It is the use of unconventional, low-budget

Using Viral Videos For Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

December 8th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Thanksgiving Marketing For Agents

Thanksgiving is a great opportunity for some holiday marketing. This is the perfect opportunity to say “Thank you!” to your clients and to show yourself in the community to anyone else. Sending a Postcards or Letters The effort you put into making a Thanksgiving card and sending it will go a long way with your real

November 21st, 2016|Categories: Marketing and Advertising|Tags: , , |

Unprofessional Website Mistakes

Your website is your professional representation on the internet. So if it's put together poorly, and doesn't immediately strike the viewer in a good way, it's going to harm their first impression of yourself. Here are some things to avoid. Weird or Bad Color Schemes  They need to be somewhat neutral. A good website has a

October 31st, 2016|Categories: Online Tools|Tags: , , , |

Marketing a Vacant Home

Vacant homes are a great niche to target. There millions that get sold each year and you face less competition when listing them. After you list a vacant, marketing and getting viewers is a little different than a normal listing. When prospective home buyers view pictures of vacant homes in their internet search, it’s hard for

October 17th, 2016|Categories: Marketing and Advertising, Vacant Homes|Tags: , , , |

Buzzwords and Email Habits to Avoid

Emailing your list of leads or past clients is important, so it's important to keep this tool sharp. You probably can notice when your inbox is filled with useless emails or the typical buzz words that turn you off. It's the same in real estate. The "One Size Fits All" Email This is one of the

October 12th, 2016|Categories: Online Tools, Prospecting|Tags: , , |

Social Media Safety Tips For Realtors

A part of your online presence (and a huge part), is conveying your life throughout different social media platforms. You need to let your clients and prospects see what your personal life is like, and what you are all about. A good way to do it is to have your personal account and then your

August 17th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Back To School Marketing Ideas

Any change in season is a good time to focus harder on your marketing efforts. The end of the summer and subsequent return to school is a perfect time to freshen a campaign and then find a whole bunch of new prospects. Here are some back to school marketing ideas. Write a Back To School

August 10th, 2016|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Handling Hot Leads

So you've got some leads that are interested or looking at buying a new house. You need to convert them into clients and the best way is to provide and continuing to provide value to them. Your goal is to become the authority in their eyes and build their trust throughout this process. Then down the

July 20th, 2016|Categories: Leads, Prospecting|Tags: , , , |

Marketing to the Younger Generation

First time home buyers make up about 33% of the market every year across the country. The majority of those buyers are 28 and under. There's a few things that you can do in order to specifically market to that age group and there are some amenities that this group specifically seeks out. Millennials represent

July 11th, 2016|Categories: Marketing and Advertising|Tags: , , , |