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Getting Landlords to Stop Renting and Sell

Landlords are another forgotten niche that agents don't heavily pursue. Finding recently rented properties and targeting those owners is a great strategy. The key is showing them enough evidence that selling is easier and better financially then dealing with tenants. It's true in a lot of ways, so it won't be impossible to convince them this.

2017-12-09T11:30:12+00:00 October 3rd, 2017|Categories: Prospecting|Tags: , , , , |

Member Beats Out Celebrity Realtor for Listing

This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her

2017-12-09T11:30:13+00:00 September 25th, 2017|Categories: Marketing and Advertising, Members|Tags: , , , |

4 Listing Appointments, 4 Listings Won

For this week's case study, Ben interviewed David, a veteran realtor who's had a lot of success throughout his career. In the interview they went over: He uses the books so well, they work each presentation he does. How he approaches FSBOs. The books are simple, easy to use, and they work. This is a

2017-12-09T11:30:14+00:00 September 18th, 2017|Categories: Agents|Tags: , , , , |

Don’t Mess Up First Impressions With a Real Estate Lead

First impressions are everything. We all know this though. For agents, they're even more important and tougher. Most agents sound the same to an owner. Or they're easy to see through and turn off the owner. Think of used-car salesmen. Most of them just hammer away about having the lowest prices. One of them broke

2017-12-09T11:30:15+00:00 September 8th, 2017|Categories: Prospecting|Tags: , , , |

Case Study: Member Gets Listings Then New Job

This week Ben spoke with one of our members, Wilton. It's the second interview he's had with us and he used the books to dramatically impact his entire career. In the interview they went over: How he dad multiple listings with the books. Used them to help owners - this made him stand out and

2017-12-09T11:30:15+00:00 September 8th, 2017|Categories: Leads, Members|Tags: , , , |

Case Study: Realtor Gets Listing from Dentist Waiting Room

For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How

2017-12-09T11:30:16+00:00 August 31st, 2017|Categories: Leads, Marketing and Advertising, Members|Tags: , , , , , |

Overcoming Expired Owner Objections: Won’t Lower Listing Price

You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of

2017-12-09T11:30:16+00:00 August 31st, 2017|Categories: Expireds, Prospecting|Tags: , , , , , |

Local SEO Real Estate Marketing

Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that

2017-12-09T11:30:17+00:00 August 30th, 2017|Categories: Leads, Marketing and Advertising, Online Tools|Tags: , , , , |

5 Listings in 4 Days

This week I spoke with Tim for the third time. Last time we checked in on him, he was consistently getting listings with his books. The week before I talked to him was crazy for him. He signed five listings in a span of four days. He's also won over 25 listings in 2017 with the books.

2017-12-09T11:30:17+00:00 August 28th, 2017|Categories: Agents, Members, Prospecting|Tags: , , , |

Real Estate Tasks You Can Get Done for Five Bucks

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website

2017-12-09T11:30:17+00:00 August 24th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!