Landlords are another forgotten niche that agents don't heavily pursue. Finding recently rented properties and targeting those owners is a great strategy. The key is showing them enough evidence that selling is easier and better financially then dealing with tenants. It's true in a lot of ways, so it won't be impossible to convince them this.
This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her
For this week's case study, Ben interviewed David, a veteran realtor who's had a lot of success throughout his career. In the interview they went over: He uses the books so well, they work each presentation he does. How he approaches FSBOs. The books are simple, easy to use, and they work. This is a
First impressions are everything. We all know this though. For agents, they're even more important and tougher. Most agents sound the same to an owner. Or they're easy to see through and turn off the owner. Think of used-car salesmen. Most of them just hammer away about having the lowest prices. One of them broke
This week Ben spoke with one of our members, Wilton. It's the second interview he's had with us and he used the books to dramatically impact his entire career. In the interview they went over: How he dad multiple listings with the books. Used them to help owners - this made him stand out and
For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How
You call an expired lead or reach out to them. You get a meeting with them. It turns out, their home is overpriced, but they won't lower. From the outside, it looks like this held the sale back. They could even have gotten a couple of offers but they were too low. The best course of
Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that
This week I spoke with Tim for the third time. Last time we checked in on him, he was consistently getting listings with his books. The week before I talked to him was crazy for him. He signed five listings in a span of four days. He's also won over 25 listings in 2017 with the books.
Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website