One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the commission won't do anything. You have to properly illustrate to them why that would be a mistake for all parties.
For someone in real estate, you are the product you sell. The most important branding agents can do is to make a lasting impression. Your goal is to be remembered. Agents with consistent branding have owners come to them. Jan Shields is a veteran realtor here in our market, Jacksonville, Florida. This is her company website
Real Estate is sales. No matter how you look at it, prospecting is fundamentally similar to other sales jobs. A lot of the time, it is a game of persistence. Imagine having a conversation with an owner. They aren't ready to sell. How you handle the follow ups with them will determine whether or not
Reaching out to leads is a delicate process. Especially expireds. It's something we mention on Smart Agents a lot. These expired owners get bombarded by realtor's calls. You even see news stories from time to time about agents getting hundreds of calls in a short span. Deborah says she listed her home months ago, but
This week I talked with Sharon, a member, who I interviewed before. She's been having consistent success with her licensed books but she recently starting working with a divorce attorney. It's been successful and resulted in divorce leads and listings. Here's what we touch on in the interview: How she partnered with the lawyer and helped
This week I spoke with Jamie, who's been a realtor for less than 10 months. She had a couple of listings but then joined Smart Agents and doubled her business. In the interview we go over: She joined Smart Agents and used our tools to prospect FSBOs. She sent out 16 books and got 4 listings
What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he
This is one of the least competitive niches. Many times, the hardest part is getting good vacant home leads. Once you get good leads, chances are you will be the only agent pursuing the owner. Vacant homes are often still utilized as rental or lease income. A vacant designation just means this is not the
What is the number one thing holding most agents back from success? It’s all the small work they have to do. I have a question for you. Are you building a business? Or building a job? Are you spending all your time doing $10 an hour work that someone else could be handled for you.