For this week's case study, Ben interviewed David, a veteran realtor who's had a lot of success throughout his career. In the interview they went over: He uses the books so well, they work each presentation he does. How he approaches FSBOs. The books are simple, easy to use, and they work. This is a
One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the commission won't do anything. You have to properly illustrate to them why that would be a mistake for all parties.
This week Ben spoke to one of our members, Jim. He's a newer member and has two FSBO listings and one buyer client. In the interview they go over: How Jim has two FSBO listings. He just drops his book off and offers to help. Jim then does a CMA of the home for when
We recently talked to Ginger. She was an agent for about 6 months and struggled to get listings. It seemed like every seller asked her, “How many houses have you sold?” When she answered, “One,” it totally killed her credibility. As a result, she couldn’t get any listings. Then, she started using the books.
This week I spoke with Jamie, who's been a realtor for less than 10 months. She had a couple of listings but then joined Smart Agents and doubled her business. In the interview we go over: She joined Smart Agents and used our tools to prospect FSBOs. She sent out 16 books and got 4 listings
This week's interview is with Myra, who's been a Smart Agent's member for a couple of months. She just started implementing the program and won a FSBO listing early on. In this interview we go over: How she turned a cold lead into a warm lead. How she followed up with that lead. Why she
Making first contact with FSBO leads is a delicate process. FSBOs are pestered by agents all the time, you have to take the right steps to earn their trust. Realtors already don't have the best reputation. Then an owner decides to sell fsbo and gets calls and emails for the next month. Standing out is
Today Ben Curry interviewed Ray, a realtor from Illinois's who has been on a roll recently listing FSBOs. Throughout the interview they went over: How he listed 5 homes that were FSBO. The exact script he uses to give the book to the FSBOs. How he is marketing himself. His high conversions on these listings appointments
In 2015 the average FSBO was sold for $210,000. The normal home with an agent's help went for $249,000. It's not a surprise what we can offer. But there is a difference in just telling them everything you will do for their home verse why it makes such a big difference when they list with an
Most For Sale By Owners end up listing with a realtor. Last week we went over how to prospect them and the best stats to fill them in on before you show them your marketing techniques. Another giant key is to not lay it that thick on to FSBOs. Prospecting is great, but you can