Making first contact with FSBO leads is a delicate process. FSBOs are pestered by agents all the time, you have to take the right steps to earn their trust. Realtors already don't have the best reputation. Then an owner decides to sell fsbo and gets calls and emails for the next month. Standing out is
Hi, this is Chuck White. You know how difficult lead follow up can be when you’re a busy Realtor. Sometimes you get so busy with listings, buyers, showings, open houses, closings, contracts, etc that you simply DO NOT HAVE TIME to do your lead follow up. Then, a lead falls thru the cracks and you
Open houses don't hold quite as much water as they used to, but it's still a big part of marketing a listing. Not only do you market your listing, you market yourself as an agent. Meeting other agents, neighbors or anyone interested in buying and selling is worth the effort alone. In a 2016 survey, Realtor.com
Everyone has strengths and weaknesses as an agent. Identifying and overcoming those weaknesses creates the difference between regular agents and smart agents. Don't keep attacking your work the same way over and over again unless it is running perfectly. Last week we posted a blog about identifying and using your strengths. Today will answer the other side
Have you ever seen a realtor's sign in your neighborhood and been upset you didn't get that listing? (Or even know about it.) You should be the realtor who lists homes in your area. It can be frustrating when the neighbor you've known for 20 years, lists with someone else. But there are steps you can
Pictures are one of the most important parts of your real estate listing. If you have bad pictures, your listing is going to get no traction. Here are 10 of the worst real estate photos and what went wrong with them. 1. This is another extreme example, but don't use an old or cheap camera.
There are a lot of different ways to separate yourself from the competition. Keeping your web presence in line with that is a big part. This is why you need to be blogging. Blogging is not prospecting for leads, it's for establishing yourself in your market. And it will bring in leads. Having a blog allows
Being a real estate agent is one of the most stressful careers there is. There are a lot of reasons for this, and you're probably familiar with them. The realtor is solely assisting a buyer or seller in the largest purchase of their life. Agents work long and crazy hours, including working weekends, spending much of
Many people think the key to success is working harder and working more hours. But we don’t agree. At Smart Agents, we agree with Abraham Lincoln when he said, “Give me six hours to chop down a tree and I will spend four sharpening the axe." Marketing yourself (and your listings) is a never ending challenge.
What is the number one thing holding most agents back from success? It’s all the $10 an hour work they have to do. I have a question for you. Are you building a business? Or building a job? Are you spending all your time doing $10 an hour work that someone else could be handling