agents

Use Video to Market Yourself

It may not be your first idea, but using video's to establish yourself can do wonders. A real estate video can create a connection between you and an owner. Video marketing is another way to make sure you stand out and get people to remember who you are. It's another platform you can provide and prove your

June 1st, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

10 Ways to be the Authority

Being a realtor is a crowded business. This is why we talk about standing out so much here at Smart Agents. When you are regarded as an authority in your real estate market and area, owners want to work with you. They reach out to you. In order to get there, you need to brand

May 30th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , |

Automating Your Real Estate Marketing

Imagine your marketing running by itself for weeks at a time. You would have a lot more time for the people to people parts of real estate. The important stuff. You can start automating parts of your marketing and prospecting to accomplish this. Each one of your days is usually different, but there are still

May 23rd, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Photos are Worth 1,000 Words (or Dollars)

It's true that a picture is worth a thousand words. But they are worth a lot more in real estate. Taking great listing pictures changes an entire sale. There's no reason to hire a professional either. They also will bring more listings in the door. This home wouldn't sell. See this house. It was

May 18th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Don’t Work With Buyers Unless They Commit With You

Working with buyers has a lot of benefits. It can set up listings down the road and improve your knowledge of the market. Never work with a buyer without a contract. You need to be picky with the buyers you work with. It can be a huge waste of time (and therefore money) when you

May 11th, 2017|Categories: Client Relations, Leads|Tags: , , , |

Approach Luxury Real Estate Differently

1 in 4 people that belong to the wealthiest top 25% of the population plan on investing in luxury real estate this year, according to yougov.com. If you take the effort to master luxury homes, it pays off more than any other niche. There's also a number of reasons that a lot more opportunity will be available for

May 10th, 2017|Categories: Prospecting|Tags: , , , , |

The Best and Worst Ways to Contact FSBOs

Making first contact with FSBO leads is a delicate process. FSBOs are pestered by agents all the time, you have to take the right steps to earn their trust. Realtors already don't have the best reputation. Then an owner decides to sell fsbo and gets calls and emails for the next month. Standing out is

May 3rd, 2017|Categories: FSBO|Tags: , , , , , |

New Member Gets Two Listings in One Day

Hi, this is Chuck White. You know how difficult lead follow up can be when you’re a busy Realtor. Sometimes you get so busy with listings, buyers, showings, open houses, closings, contracts, etc that you simply DO NOT HAVE TIME to do your lead follow up. Then, a lead falls thru the cracks and you

April 24th, 2017|Categories: Members|Tags: , , , , , |

Get the Most from an Open House

Open houses don't hold quite as much water as they used to, but it's still a big part of marketing a listing. Not only do you market your listing, you market yourself as an agent. Meeting other agents, neighbors or anyone interested in buying and selling is worth the effort alone. In a 2016 survey, Realtor.com

April 21st, 2017|Categories: Marketing and Advertising|Tags: , , |

Overcoming Your Real Estate Weaknesses

Everyone has strengths and weaknesses as an agent. Identifying and overcoming those weaknesses creates the difference between regular agents and smart agents. Don't keep attacking your work the same way over and over again unless it is running perfectly. Last week we posted a blog about identifying and using your strengths. Today will answer the other side

April 19th, 2017|Categories: Agents, Client Relations|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!