agents

Should a Realtor Have a Beard?

Yes, your appearance can make or break a sale. But does it actually matter? I guess we’ll leave that question to the most important judge of a realtor, the customer. Can a beard affect a home seller's decision to hire you? What about warm weather agents wearing more casual and weather appropriate attire? Is a having

August 23rd, 2017|Categories: Client Relations|Tags: , , |

Dealing With A FSBO Who Asks To Cut Your Commission

One of the biggest reasons owners sell FSBO is to avoid paying an agent's commission fee. If you're prospecting one, chances are this is an objection you'll deal with. Just telling them you won't cut the commission won't do anything. You have to properly illustrate to them why that would be a mistake for all parties.

August 17th, 2017|Categories: FSBO|Tags: , , , |

A Realtor’s Brand Should Bring In Business

For someone in real estate, you are the product you sell. The most important branding agents can do is to make a lasting impression. Your goal is to be remembered. Agents with consistent branding have owners come to them. Jan Shields is a veteran realtor here in our market, Jacksonville, Florida. This is her company website

August 16th, 2017|Categories: Agents|Tags: , , , |

Persistence is Everything When You Prospect In Real Estate

Real Estate is sales. No matter how you look at it, prospecting is fundamentally similar to other sales jobs. A lot of the time, it is a game of persistence. Imagine having a conversation with an owner. They aren't ready to sell. How you handle the follow ups with them will determine whether or not

July 25th, 2017|Categories: Leads, Prospecting|Tags: , , |

A Tale of Two Expireds

Reaching out to leads is a delicate process. Especially expireds. It's something we mention on Smart Agents a lot. These expired owners get bombarded by realtor's calls. You even see news stories from time to time about agents getting hundreds of calls in a short span. Deborah says she listed her home months ago, but

July 7th, 2017|Categories: Expireds, Leads|Tags: , , , |

Best Real Estate Memes

Here are some of the best real estate memes from around the internet. Feel free to repost any of them to you own social media accounts. Memes can entertain other agents and also offer other people a look into the frustrating parts of being an agent.   These memes are funny and relatable. Clients can

June 27th, 2017|Categories: Agents, Client Relations|Tags: , , |

12 Habits of a Successful Real Estate Agent

If you really like what you do, you never stop looking for new ways to improve. You can’t just go through the motions and stay the same if you want to be the best you can be. Once you start to implement these habits and tips into your own business, you will start to see

June 25th, 2017|Categories: Agents|Tags: , , |

5 Ways To Convince Owners Not To Listen to Zillow

I bet you're not a fan of Zillow. Most agents aren't. For good reason. But the real task is convincing owners that Zillow isn't reliable. It causes problems all the time for agent's listings and can affect the owner. If an owner mentions anything he saw or learned on Zillow, you need to show them

June 23rd, 2017|Categories: Client Relations, Leads|Tags: , , , |

Using Viral Videos For Real Estate Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

June 21st, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Through the Eyes of an Expired Owner

What does an expired owner see, think and hear when his listing expireds? Of course, they are bombarded by agents. But if you put yourself in their shoes, prospecting expireds becomes so much different. I'm not an agent. I'm a writer. Ben gives me the ideas and helps plan the content of these blogs out. Sometimes he

June 13th, 2017|Categories: Agents, Expireds|Tags: , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!