Which of These Expired Prospecting Methods Work For You

Here's how to figure out the expired approach that works the best for you. There are a lot of different approaches. You can cold call. We don’t recommend it. But, it’s an option. You can leave voicemails. You can send them a text message. You can mail them a letter. We’ve done a lot of

January 16th, 2017|Categories: Expireds|Tags: , , , |

The Tale of Two Realtors

It doesn't take long for clients to notice an agent who isn't completely prepared. It works the same way when an agent is clearly prepared. Let's talk about two separate realtors. We'll call one Andrew and the other Mike. First thing is how they communicate with their clients or their leads. Andrew understands at the

January 10th, 2017|Categories: Agents, Client Relations|Tags: , |

12 Habits of a Successful Real Estate Agent

If you really like what you do, you never stop looking for new ways to improve. You can’t just go through the motions and stay the same if you want to be the best you can be. Once you start to implement these habits and tips into your own business, you will start to see

December 22nd, 2016|Categories: Agents|Tags: , , |

Separating Yourself From Competition

We sat down with Ann Grey last week, to talk about how our Book Lead's program and how it if shapes and affects her listing presentations and her referrals. You don't need our exact tools that we provide to learn from this interview. She speaks about how she used the books and other marketing ideas

December 20th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , |

How One Agent Became an Authority

Here at Smart Agents we give our members the tools they need to rule their market. We interviewed on of our members from the midwest about how he is using his books and other marketing materials. Jonathan really went out there and pushed his books on people. If you're a member or not, this is what

December 14th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Using Viral Videos For Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

December 8th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Luxury Real Estate Tips

You’re driving through a luxury neighborhood. You see a Realtor’s sign in front of a home, then you drive a little further… and see the same agent’s sign again.  Then, you turn a corner and see another sign. You get closer and realize… it’s the same agent. They are owning this entire high-end neighborhood. That

December 1st, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Increasing Your Response Rates

Having a good line of communication with your prospects or clients depends on their responses. Very few will respond to straight up attempts to land their sale or refer you to their friend. Conversion is trying to force people onto your time schedule, which is not very appealing to the person on the other end. If

November 28th, 2016|Categories: Client Relations|Tags: , , |

Save a Dying Listing

Here are some last-ditch efforts that you should try when your listing has been on the market too long. It's not expired, but it is almost lifeless. Changing Out Pictures and Videos When the Seasons Change Keeping the pictures and your social media or property website updated to reflect the current season will make sure

November 16th, 2016|Categories: Advertising and Marketing Your Listings|Tags: , |

The Toughest Parts of Being an Agent

We know this isn't an easy or regular profession. From the absurd hours and days you have to put into dealing with rough clients and all those moving parts, people don't see from the outside everything you have to deal with. Time Away From Home (Or Interrupted)  Because of the irregular hours you may need

November 7th, 2016|Categories: Agents|Tags: |