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The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say

The Secret of the #1 Real Estate Team in the Country

There is a real estate team in America that is the number one team according to Real Trends Magazine. They've been one of the top teams for the last five years. This team has a

By | August 2nd, 2017|Categories: Agents, Prospecting|Tags: , , |0 Comments

Owner is Waiting to Expire So He Can List with Smart Agents Member

I interview Gina, who is her husbands assistant. He's been using the My Books program to target expireds. Here is what we go over in the interview: The owner listed with his friend. Was sent

By | August 1st, 2017|Categories: Expireds, Members|Tags: , , , , |0 Comments

Back to School Real Estate Marketing

The start of the school year is one of the best time to target parents. It brings countless opportunities to add these parents to your sphere of influence. Any change in season is a good

By | July 29th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |0 Comments

Why I Never Tell Sellers I’ll Bring Them a Buyer

Should you tell sellers or potential clients you have a buyer? Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy. In fact,

By | July 27th, 2017|Categories: Client Relations, Prospecting|Tags: , |5 Comments

Struggling To Get Listings As A Newbie? Read How Ginger Overcame That Objection

We recently talked to Ginger. She was an agent for about 6 months and struggled to get listings.  It seemed like every seller asked her, “How many houses have you sold?”   When she answered,

By | July 25th, 2017|Categories: Members|Tags: , , |0 Comments

Persistence is Everything When You Prospect In Real Estate

Real Estate is sales. No matter how you look at it, prospecting is fundamentally similar to other sales jobs. A lot of the time, it is a game of persistence. Imagine having a conversation with

By | July 25th, 2017|Categories: Leads, Prospecting|Tags: , , |0 Comments

Real Estate Words to Avoid In Your Marketing

When people read your listings, website or any other marketing material, it's a reflection and extension of your brand. Standing out can go both ways. First impressions mean everything. Seeing photos or words from a brand

By | July 20th, 2017|Categories: Marketing and Advertising|Tags: , , |1 Comment

The Best Realtors Plan Out Their Day

What's the one thing that successful realtors have in common? They know what they are going to do heading into each day, and for how long. They don't get sidetracked during the day. Distractions are a

By | July 13th, 2017|Categories: Agents|Tags: , , , |0 Comments

How Tim Got 8 Listings in 4 Months – Using Books

We just talked to Tim in California. He’s gotten 8 listings in the last 4 months from the real estate books. The books have helped Tim get better results from every part of his business:

By | July 11th, 2017|Categories: Members, Prospecting|Tags: , , , |0 Comments

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!