Prospecting

Case Study: Member Lists 25 Houses

Today's interview is with Steve, a veteran realtor from Florida. We go over: How he listed 25 homes with books. His million dollar listing. How the books make him instantly respected and credible. He gets referral listings from them too. Highlights: Full Interview: Transcript: Steve:   I started selling homes in

March 21st, 2017|Categories: Agents, Prospecting|Tags: , , , |

Overcoming Owner’s Excuses to Get Their Listing

A large number of your prospects are going to make excuses to why they don't want to list with you. If you counter with such a convincing argument, you will win their listing. Having a pre-scripted answer to the most common objections will make it easy for you. Being able to overcome objections is a skill

March 21st, 2017|Categories: Prospecting|Tags: , , , |

Why I Never Tell Sellers I’ll Bring Them a Buyer

Should you tell sellers or potential clients you have a buyer? Some agents love to tell sellers that they might bring them a buyer. I call it the “I have a buyer” listing strategy. In fact, some agents will call sellers and tell them that they might have a buyer interested in their house. They will

March 8th, 2017|Categories: Client Relations, Prospecting|Tags: , |

Here’s How Blogging Can Grow Your Real Estate Business

There are a lot of different ways to separate yourself from the competition. Keeping your web presence in line with that is a big part. This is why you need to be blogging. Blogging is not prospecting for leads, it's for establishing yourself in your market. And it will bring in leads. Having a blog allows

March 2nd, 2017|Categories: Online Tools, Prospecting|Tags: , , |

The Best Ways To Get Listings From The Redx

I see realtors spend money to buy seller leads all the time. Why spend money on leads when you can get them for almost nothing? I've seen agents run ads on Facebook and Google and other places and spend $10 to 30 per seller lead that comes in. That's crazy when you can get hundreds

February 17th, 2017|Categories: Leads, Prospecting|Tags: , , |

Email vs Social Media Marketing

Running ads and prospecting on social media needs to be a giant part of any agent's marketing plan, but there are a whole lot of situations where email marketing may serve you better. Email targeting and marketing is a different animal than running Facebook ads and has a lot of benefits. On Facebook running an ad

January 11th, 2017|Categories: Online Tools, Prospecting|Tags: , , , |

Buzzwords and Email Habits to Avoid

Emailing your list of leads or past clients is important, so it's important to keep this tool sharp. You probably can notice when your inbox is filled with useless emails or the typical buzz words that turn you off. It's the same in real estate. The "One Size Fits All" Email This is one of the

October 12th, 2016|Categories: Online Tools, Prospecting|Tags: , , |

The Older Generations Home Buying Wants

30% of home buyers in 2015 were between the ages of 49-67. Even more so than the younger generation of buyers, this group depends on their wishlist a whole lot. A lot of owners that age hope to live near the center of their city or town and want to a part of that community. That

August 24th, 2016|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Getting Referral Listings

Referrals are a giant piece of the pie. You can read how to get them here and how to make talking to customers easier here. Once you get a referral you have to move fast to capitalize on it. Client referrals are the most important referral's that you can earn. The average conversion rate is an

August 22nd, 2016|Categories: Client Relations, Prospecting|

Back To School Marketing Ideas

Any change in season is a good time to focus harder on your marketing efforts. The end of the summer and subsequent return to school is a perfect time to freshen a campaign and then find a whole bunch of new prospects. Here are some back to school marketing ideas. Write a Back To School

August 10th, 2016|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |