Email vs Social Media Marketing

Running ads and prospecting on social media needs to be a giant part of any agent's marketing plan, but there are a whole lot of situations where email marketing may serve you better. Email targeting and marketing is a different animal than running Facebook ads and has a lot of benefits. On Facebook running an ad

January 11th, 2017|Categories: Online Tools, Prospecting|Tags: , , , |

Best Online Resources for Agents This Year

As an agent, getting new information, news and tools online is a must. But you can and should be doing more with the web. Even just discovering techniques and what's working with realtors around the country is something you need to be doing. Here's a list for the new year with law blogs, local and

January 5th, 2017|Categories: Agents, Online Tools|Tags: , , |

Don’t Do This With Your Facebook Page

Ever seen an ad or a website that promises thousands of Facebook for 20 bucks or so? Or a “like exchange” group? They're free, just go like everyone's pages. Even asking all your family and friends to like your page is part of this. These things destroy your Facebook page. They completely ruin it. How can you

November 15th, 2016|Categories: Online Tools|Tags: |

Unprofessional Website Mistakes

Your website is your professional representation on the internet. So if it's put together poorly, and doesn't immediately strike the viewer in a good way, it's going to harm their first impression of yourself. Here are some things to avoid. Weird or Bad Color Schemes  They need to be somewhat neutral. A good website has a

October 31st, 2016|Categories: Online Tools|Tags: , , , |

Making a Great “About Me” Page

Any ads, emails or means you have to bring viewers to your personal or even company website, will likely lead the viewer to hit your about page, to learn more about you. It's a part of the site that shows you are a real person and then lets them build some type of human connection

October 19th, 2016|Categories: Agents, Online Tools|Tags: , , |

Buzzwords and Email Habits to Avoid

Emailing your list of leads or past clients is important, so it's important to keep this tool sharp. You probably can notice when your inbox is filled with useless emails or the typical buzz words that turn you off. It's the same in real estate. The "One Size Fits All" Email This is one of the

October 12th, 2016|Categories: Online Tools, Prospecting|Tags: , , |

Your Landing Page is a Lead Machine

Your landing page is the tool that brings in leads when you sleep. It also is another area where you really have to stand out, especially depending on what niche you are targeting. Buyers and sellers are going to be the most common thing you make a landing page for, but this is where you

September 13th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Why Your Facebook Ads Aren’t Working

Facebook offers the chance to reach some of the biggest online audiences. Not only that, but you can reach custom targeted audiences in very simple ways. Every realtor or agent will have a few Facebook ads that turn out to be duds and don't bring in leads. There could be a lot of reasons why you aren’t

September 6th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , |

Social Media Safety Tips For Realtors

A part of your online presence (and a huge part), is conveying your life throughout different social media platforms. You need to let your clients and prospects see what your personal life is like, and what you are all about. A good way to do it is to have your personal account and then your

August 17th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Best Email Practices

Email Marketing can be a big lead source, just as long as you use the right techniques when using your email list. Build your list through opt-ins or Facebook and other social media. Home value ads and pixeling anyone who visits your website or page will build it out. Any open house or event that

June 27th, 2016|Categories: Online Tools, Prospecting|Tags: , , , , |