Marketing and Advertising

Outside the Box Referral Sources

When an agent has a system that brings them referrals, that's when their business runs the smoothest. Referrals bring leads that almost are guaranteed to list while being the most enjoyable owners you can work with. The key to a system that brings referrals is business partners. There are a lot of different types of them

October 19th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , |

Save a Dying Listing and Overcome Real Estate Obstacles

There are a lot of variables that go into a listing and how fast it sells. There are some last-ditch efforts you should try when your listing has been on the market too long. It's not expired yet, but it is almost lifeless. Sometimes this can be the agent's fault, but so many times we see

October 17th, 2017|Categories: Marketing and Advertising|Tags: , , |

Member Beats Out Celebrity Realtor for Listing

This week Ben spoke with Karen, a member who beat out a local celebrity realtor for a listing. She used her books to have the same celebrity credibility as the realtor she competed against. The interview goes over: The competing agent had a realtor radio show and was super well known. The books made her

September 25th, 2017|Categories: Marketing and Advertising, Members|Tags: , , , |

14 Cheap Ways to Build Your Real Estate Brand Using Guerrilla Marketing

Guerilla marketing is a match made in heaven for agents looking to gain exposure in their community. It can pave the way to opening up leads and clients. People notice things that stand out from the usual ad.   There are countless opportunities to do this type of marketing locally. This type of marketing is perfect

September 21st, 2017|Categories: Marketing and Advertising|Tags: , , |

20 Real Estate Prospecting Tips

1. Have a plan and stick to it. Agents who go through each week with a prospecting plan don't let their business run them. If you schedule two hours of calling or drop-offs, don't go over that time. Because when it messes up your day, you'll start to not look forward to prospecting when the time

September 20th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , |

Case Study: Realtor Gets Listing from Dentist Waiting Room

For this week's interview, Ben talked to a member who just started to use her books. Lorena already turned them into two quick listings by placing them in waiting rooms. In the interview they go over: Why and where she placed all her books. How this turned to a listing (and then a second.) How

August 31st, 2017|Categories: Leads, Marketing and Advertising, Members|Tags: , , , , , |

Local SEO Real Estate Marketing

Over 90% of home buyers and sellers start their search online. They need to find you easily, and before your competition. This is why your SEO (search engine optimization) will help you stand out online. It’s the range of techniques and methods you use to have search engines rank you higher with certain words that

August 30th, 2017|Categories: Leads, Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Tasks You Can Get Done for Five Bucks

Real estate is a hectic career. There are a lot of small tasks that you can get done by someone else. It will save you time and money by letting you focus on the bigger things. The website fiverr.com can be a great resource for a lot of the smaller tasks. There are marketing tasks, website

August 24th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Back to School Real Estate Marketing

The start of the school year is one of the best time to target parents. It brings countless opportunities to add these parents to your sphere of influence. Any change in season is a good time to focus harder on your marketing efforts. The end of the summer and subsequent return to school is a

July 29th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!