Marketing and Advertising

The Importance of Real Estate Testimonials

Testimonials are some of the most important parts of your marketing. They have the power to make or break a deal. They are the reassurance that goes the extra mile in affirming everything you say and promise to an owner. If they aren't up to standard (or if they are absent altogether) owners will be susceptible

August 4th, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , , |

Back to School Real Estate Marketing

The start of the school year is one of the best time to target parents. It brings countless opportunities to add these parents to your sphere of influence. Any change in season is a good time to focus harder on your marketing efforts. The end of the summer and subsequent return to school is a

July 29th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Real Estate Words to Avoid In Your Marketing

When people read your listings, website or any other marketing material, it's a reflection and extension of your brand. Standing out can go both ways. First impressions mean everything. Seeing photos or words from a brand influences a personal opinion of someone, even before a first meeting. And then it affects their first fully formed opinion of

July 20th, 2017|Categories: Marketing and Advertising|Tags: , , |

Using Viral Videos For Real Estate Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

June 21st, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Real Estate Summer Marketing Ideas

The real estate market heats up in the summer. In 2016, the National Association of Realtors reported that a whopping 40 percent of home sales took place in the summer months. These need to be your biggest months of the year. Through the start of this summer, it seems like the trend will continue. Schools out

June 14th, 2017|Categories: Marketing and Advertising, Prospecting|Tags: , , , |

Use Video to Market Yourself

It may not be your first idea, but using video's to establish yourself can do wonders. A real estate video can create a connection between you and an owner. Video marketing is another way to make sure you stand out and get people to remember who you are. It's another platform you can provide and prove your

June 1st, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

10 Ways to be the Authority

Being a realtor is a crowded business. This is why we talk about standing out so much here at Smart Agents. When you are regarded as an authority in your real estate market and area, owners want to work with you. They reach out to you. In order to get there, you need to brand

May 30th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , |

Automating Your Real Estate Marketing

Imagine your marketing running by itself for weeks at a time. You would have a lot more time for the people to people parts of real estate. The important stuff. You can start automating parts of your marketing and prospecting to accomplish this. Each one of your days is usually different, but there are still

May 23rd, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Real Estate Photos are Worth 1,000 Words (or Dollars)

It's true that a picture is worth a thousand words. But they are worth a lot more in real estate. Taking great listing pictures changes an entire sale. There's no reason to hire a professional either. They also will bring more listings in the door. This home wouldn't sell. See this house. It was

May 18th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Get the Most from an Open House

Open houses don't hold quite as much water as they used to, but it's still a big part of marketing a listing. Not only do you market your listing, you market yourself as an agent. Meeting other agents, neighbors or anyone interested in buying and selling is worth the effort alone. In a 2016 survey, Realtor.com

April 21st, 2017|Categories: Marketing and Advertising|Tags: , , |

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