Separating Yourself From Competition

We sat down with Ann Grey last week, to talk about how our Book Lead's program and how it if shapes and affects her listing presentations and her referrals. You don't need our exact tools that we provide to learn from this interview. She speaks about how she used the books and other marketing ideas

December 20th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , |

How One Agent Became an Authority

Here at Smart Agents we give our members the tools they need to rule their market. We interviewed on of our members from the midwest about how he is using his books and other marketing materials. Jonathan really went out there and pushed his books on people. If you're a member or not, this is what

December 14th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Using Viral Videos For Marketing

You are a sales person. So let it show in fun ways. Putting together a creative or funny video with you or your firm is an outside the box way to gain attention.

December 8th, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Luxury Real Estate Tips

You’re driving through a luxury neighborhood. You see a Realtor’s sign in front of a home, then you drive a little further… and see the same agent’s sign again.  Then, you turn a corner and see another sign. You get closer and realize… it’s the same agent. They are owning this entire high-end neighborhood. That

December 1st, 2016|Categories: Agents, Marketing and Advertising|Tags: , , , |

Thanksgiving Marketing For Agents

Thanksgiving is a great opportunity for some holiday marketing. This is the perfect opportunity to say “Thank you!” to your clients and to show yourself in the community to anyone else. Sending a Postcards or Letters The effort you put into making a Thanksgiving card and sending it will go a long way with your real

November 21st, 2016|Categories: Marketing and Advertising|Tags: , , |

Marketing a Vacant Home

Vacant homes are a great niche to target. There millions that get sold each year and you face less competition when listing them. After you list a vacant, marketing and getting viewers is a little different than a normal listing. When prospective home buyers view pictures of vacant homes in their internet search, it’s hard for

October 17th, 2016|Categories: Marketing and Advertising, Vacant Homes|Tags: , , , |

Your Landing Page is a Lead Machine

Your landing page is the tool that brings in leads when you sleep. It also is another area where you really have to stand out, especially depending on what niche you are targeting. Buyers and sellers are going to be the most common thing you make a landing page for, but this is where you

September 13th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

Why Your Facebook Ads Aren’t Working

Facebook offers the chance to reach some of the biggest online audiences. Not only that, but you can reach custom targeted audiences in very simple ways. Every realtor or agent will have a few Facebook ads that turn out to be duds and don't bring in leads. There could be a lot of reasons why you aren’t

September 6th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , |

The Older Generations Home Buying Wants

30% of home buyers in 2015 were between the ages of 49-67. Even more so than the younger generation of buyers, this group depends on their wishlist a whole lot. A lot of owners that age hope to live near the center of their city or town and want to a part of that community. That

August 24th, 2016|Categories: Marketing and Advertising, Prospecting|Tags: , , , , |

Social Media Safety Tips For Realtors

A part of your online presence (and a huge part), is conveying your life throughout different social media platforms. You need to let your clients and prospects see what your personal life is like, and what you are all about. A good way to do it is to have your personal account and then your

August 17th, 2016|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |