Marketing and Advertising

Get the Most from an Open House

Open houses don't hold quite as much water as they used to, but it's still a big part of marketing a listing. Not only do you market your listing, you market yourself as an agent. Meeting other agents, neighbors or anyone interested in buying and selling is worth the effort alone. In a 2016 survey, Realtor.com

April 21st, 2017|Categories: Marketing and Advertising|Tags: , , |

Don’t Miss Listings In Your Own Neighborhood Anymore

Have you ever seen a realtor's sign in your neighborhood and been upset you didn't get that listing? (Or even know about it.) You should be the realtor who lists homes in your area. It can be frustrating when the neighbor you've known for 20 years, lists with someone else. But there are steps you can

April 13th, 2017|Categories: Marketing and Advertising|Tags: , , , , |

The Best Way to Become an Authority in Real Estate

How can you prove yourself as an expert in your field and earn the automatic respect from customers and potential customers? You have to become an authority in your real estate market, with your knowledge and experience. There are ways to automatically position yourself as that. Think about when you give away a business card, or

April 5th, 2017|Categories: Agents, Marketing and Advertising|Tags: , , , |

Realtor Dominates Listing Presentations

Today's interview is from Pearl from California. We covered a variety of things including: How she is winning listing presentations in 5 minutes. Other ways she markets and why she won 40 listings last year. When an owner left his agent in the middle of the listing for her. How she gets referral business. Highlights:

March 6th, 2017|Categories: Agents, Marketing and Advertising|Tags: , |

Member Gets 11 Listings in 3 Months with Smart Agents

This week we talked to a new member. Ed from New England. In just three months with our program, he has 11 listings. We discuss: How Ed has the business of 11 listings that all tie back to the books. How he is using the books on appointments and through direct mail. Why this works

March 1st, 2017|Categories: Agents, Leads, Marketing and Advertising|Tags: , , , |

How Ivan Got 20 Listings From This Overlooked Strategy

This week we spoke to an agent who is targeting an untapped niche and is not getting much competition with how he is doing it. Main points we go over: He used direct mail to get his current 22 listings. He now targets divorced homes in a unique way. There’s no competition in how he

March 1st, 2017|Categories: Agents, Divorced Homes, Marketing and Advertising|Tags: , , |

Realtor gets 2 listings in 2 hours using an unconventional listing strategy.

We interviewed Sharon this week, who just recently signed up with Smart Agents. Not only did she get two listings in two hours, each of the owners walked up to her and asked to list with her. In the interview we talk about: How she sat down somewhere and 2 owners came and listed with

February 23rd, 2017|Categories: Marketing and Advertising|Tags: , , , , , , |

The Easiest Way To Increase Your Listing Presentation Conversion

This is the number one thing you need to do to dramatically boost your listing presentation conversion. It’s not that complicated. But, hardly anyone every does this. It’s not that complicated. But, hardly anyone every does this. Prove that not all agents are the same. Here's an example. I know of a guy who is extremely

February 2nd, 2017|Categories: Client Relations, Marketing and Advertising|Tags: , , , |

How to Get Business from Snapchat

Snapchat is not like any other forms of social media that you have. The most important thing that your followers can do on a page is to interact with you. If you have 10,000 likes on Facebook, but only get 20-30 clicks or views on anything you posts, all those likes mean nothing. Snapchat is

January 30th, 2017|Categories: Marketing and Advertising, Online Tools|Tags: , , , , |

14 Super Cheap Ways to Build Your Brand Using Guerrilla Marketing

Guerilla marketing is a match made in heaven for agents looking to gain exposure in their community. It can pave the way to opening up leads and clients. Our blog earlier this week talked about the ways to use Guerrilla marketing to promote your listings. That blog focused on winning buyer’s attention, but this still

January 26th, 2017|Categories: Marketing and Advertising|Tags: , , |

Wait! I wan't to get you a FREE BOOK before you leave.

This book is my "mini-salesperson" and it gets me more listings without cold calling!